As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Nicolas Chidiac currently oversees the Strategy function at Rokkan which comprises of both brand planners and UX designers. Prior to Rokkan, previous leadership posts he has held have been: EVP Head of Strategy Leo Burnett Chicago, EVP Strategy Director overseeing the Kellogg’s portfolio for Publicis North America, Head of Brand and Experience Strategy for Leo Burnett Middle East and North Africa.

Melissa Grady is the Head of Media and Performance Marketing at Cadillac.

Most recently, she was SVP of Digital and e-commerce of Jackson Hewitt.

Melissa was previously at MetLife where she headed Digital Acquisition on the Global Marketing team.

Before MetLife, she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program. She first came to Motorola to build and launch the Global CRM practice. The global program was executed off a single data platform and touched several million people every month.

Prior to joining Motorola, Melissa was an Account Director at TBWA\Chiat\Day, leading clients such as Infiniti and Vera Bradley. Previously, she worked at Jaguar Land Rover leading Digital and Database Marketing.

Melissa has spoken at several conferences including AdWeek, AdExchanger, Incite, and LIMRA events.

She received a Masters of Database, Direct, and e-commerce from Northwestern University in 1998. She has a BA from DePaul in Business Administration, with minors in English and Communications. She has volunteered with several children’s organizations, most recently WITS (Working in the Schools). She is also a Board Member of APS in Chicago (Alumni for Public Schools).

Lisa Utzschneider is the chief executive officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role.

Prior to joining IAS, Lisa held the position of chief revenue officer at Yahoo where she oversaw Yahoo’s global sales organization and provided solutions for the needs of advertisers worldwide. Lisa served as CRO up through the acquisition of Yahoo by Verizon in June 2017.

Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft culminating in her role as General Manager of the national sales and service teams where she focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market strategy.

Lisa has previously served as a board member for the Ad Council and the Interactive Advertising Bureau, where she was also a member of the organization’s executive committee. Notable honors include: the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She resides in Greenwich, CT with her husband and two daughters.

Anthony Katsur is a media technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies in the digital media industry.

At Nexstar Digital, Anthony is responsible for leading all digital partnerships, corporate development and operations across Nexstar Media Group’s portfolio of digital assets. He also acts as the executive product manager in seeking ways to tie together all digital platforms, content monetization solutions and digital services within Nexstar Digital.

He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and drove partnerships with leading agencies, brands and media companies.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.

Anthony is a current Investor and Advisor of RevCascade, an ecommerce platform. He is an Advisor of OXIO, a mobile data exchange built on blockchain. He is also a former Advisor of iSocket (acquired by Rubicon Project).

Anthony is an active participant at industry conferences, speaking about the latest trends in advertising at the NAB, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and also thought leadership in AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Jack Perry is a pioneer in the media technology industry, creating a number of ground-breaking solutions for broadcasters and electronics manufacturers over the course of his 28-year career. In 2009, Perry founded Syncbak, Inc., whose products and services power more than 12 million hours of live streaming annually for OTT destinations like CBS All Access, Hulu, fubo TV, Sony, Amazon, NFL and more. Syncbak’s technology reaches 99 percent of the US population across 209 markets, representing 99 station groups and all major networks, including CBS, ABC, FOX, NBC and the CW. Syncbak recently expanded its platform with the launch of SBTV, a direct-to-consumer OTT app. SBTV leverages Syncbak’s industry-leading live stream platform and its proprietary live DAI technology called adSync to deliver free, hyper-local content to viewers anytime, anywhere.

Prior to Syncbak, Perry was President and CEO of TitanTV (formerly Decisionmark Corp.), a 2004 Inc. 500 fastest growing company. During Perry’s thirteen-year tenure with this company, he developed the technology used by satellite companies and broadcasters to manage the delivery of network programming over satellite. He also created titan.com, the first-web based EPG/DVR utility, AntennaWeb.org and MediaStar.

Perry holds twenty-four patents related to delivery of entertainment content over-the-air, over-satellite and over-the-Internet. He is a respected figure inside the beltway on issues related to digital entertainment, copyright and communications law and has testified before US Congress twice. In 2005 he joined representatives of Microsoft, Verizon and Comcast to brief Congress on the impact of internet protocol-enabled services in the communications industry.

Tim Ware is a multimedia sales veteran who has work worked with wide array of news, sports and entertainment brands including; Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions. Tim is currently Executive Director of Programmatic Demand at Crackle Plus; managing programmatic partnerships. Prior to joining Sony, Tim was Regional VP of Agency and Brand Partnerships at Telaria, establishing programmatic video deals with major agencies, brands and broadcasters.

Previously, Tim served as VP of Advanced Television at Tremor Video where he was tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses; including technologies such as AlphonsoTV and TruOptik. Tim also worked with Tremor’s top publishers including Scripps Networks, Fox and Hulu. Tim began his career as a national, regional and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.

David Bakey is the VP of Direct-to-Consumer at Harry’s, a men’s grooming brand with products in shaving, shower, and skincare that was built out of respect for quality craftsmanship, simple design, modern convenience and for guys who know they shouldn’t have to overpay for their grooming products. Harry’s delivers exceptional value and experiences to their customers as a vertically integrated business. From grinding steel into fine razors blades at their factory in Germany to selling all of their products at factory direct prices to customers online and at select retailers, they own the entire process.

Prior to Harry’s, David was the Sr. Director of Growth Marketing at Lynda.com and has held numerous management positions in marketing, business development and product development throughout his career. David graduated from UC Santa Barbara with a BA in Law & Society and currently lives in Brooklyn with his wife and two young children.

Lisa Jacobs is an Account Director at Ad Results Media, the industry leader in audio-based advertising. Leveraging her analytical education at Wake Forest, and years in digital performance marketing, she is now applying the same frameworks to the audio world. Lisa also spearheads operational innovations to drive efficiencies at Ad Results Media, especially across the rapidly evolving podcast frontier. Between the team that she leads today and previous roles, Lisa has driven value for household names such as Quip, ThirdLove, Harrah’s, Qualcomm, and Navy Federal Credit Union.

Andy Kelly is the Senior Vice President of Marketing and Brand Innovation at iHeartMedia. In his role he works across various teams to ensure that iHeart is at the forefront of everything Sound. These efforts include establishing consistent B2B communications, spearheading Branded Podcast opportunities for new and prospective clients, finding new ways to monetize on-air influencers and podcast talent, and building deep partnerships between iHeart and major holding companies.

Prior to joining iHeart, Andy was the founder of LookAlive Inc, a fully integrated commercial production company specializing in programmatic creative, building campaigns for major brands and media agencies such as BMW, Unilever, Mindshare, IPG, IRC, UM, and more. Additionally, Andy spent six years as a producer of feature length documentaries, television commercials and reality television series across the globe for Netflix and Vh1.

Andy is an alumnus of the Harvard Business School and Loyola Marymount University. And an avid consumer of podcasts of all flavors.

Ryan is an entrepreneur and an innovator. Driven by the opportunities that are created at the convergence of data, analytics, and automation — he founded LumenAd in the spring of 2014.

LumenAd, now 70+ employees across Montana and Texas, is the leading advertising management platform for marketers. Backed by the most sophisticated media strategy team in the country, LumenAd unifies campaign data to enable real-time optimization and reporting across all digital channels.

Prior to LumenAd, Ryan was Vice President at GCS Research, a geospatial analytics company. In this role, he was responsible for the commercialization and go-to-market strategies for R&D initiatives. Ryan holds a BS and an MBA from The University of Montana.

Joshua is VP of Digital Strategy and Platforms for Bayer Consumer US. His team leads the end-to-end strategy, execution, and subject matter expertise for to drive brand objectives and increase the usage of digital across the company.

Previously, he was the Sr. Director of Global Partnerships for Johnson & Johnson Consumer leading their partnerships with Google and facebook. Prior to J&J, he spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing.

In his spare time, he’s an advisor for the Fox School of Business, and works with The St. Baldrick’s Foundation whose focus is funding pediatric cancer research.

Rob Grossberg is the CEO of TreSensa, Inc., a NYC-based creative technology and data platform specializing in interactive, playable mobile advertising. TreSensa supports a suite of creative technology software and services that enable mobile marketers to create, distribute, and optimize playable ads, engage their target audience at scale, communicate their brand message in an interactive, entertaining, impactful manner, and drive verifiable business results. Rob brings over twenty years of digital marketing experience to TreSensa, first as Deputy General Counsel and VP of Sales Operations at DoubleClick, and then as SVP of Operations & Strategy at Tremor Video. Rob co-founded TreSensa in 2011. Rob has a BA from Dartmouth College and a JD from NYU School of Law.

Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.

Michaela Nee supports Global Digital Marketing efforts at New Balance. She specializes in driving risk, innovation and experimentation throughout the organization. She also oversees global paid digital marketing strategies and communication planning. Before joining New Balance 2 years ago she was working in Digital Strategy at Deutsch Inc. Prior to that, she was at Reebok supporting social media marketing efforts.

Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.

Gabrielle Heyman is Head of Global Ad Sales for Zynga, where she leads the Direct IO and Private Programmatic Ad Sales team, in addition to managing Advertising Solutions. Gabrielle specializes in mobile in-app media with a focus on video and engagement solutions for brand advertisers. She has a passion for the revolution in entertainment consumption and its impact on brands.

Stephen Mummey is Vice President, Programmatic Sales and Operations at AccuWeather. In this role, he leads the revenue support team, including ad operations, yield management and programmatic ad sales, reporting directly to AccuWeather’s Chief Revenue Officer.

Prior to this position, Mummey served AccuWeather in sales, IT and product management. He began working at AccuWeather in 2002, working in commercial sales, teaching himself web programming skills and eventually transitioning to the new Research and Development (R&D) team, helping to build one of the first modern versions of AccuWeather’s award-winning website, Accuweather.com. Mummey then moved over to the newly created Product division, where he ran point on AccuWeather.com and the more recently developed AccuWeather mobile website. Once that launch was cemented, he moved over to advertising sales team in charge of audience development, which eventually led to the Data and Programmatic Sales position he holds today.

Before joining AccuWeather, Mummey was marketing lead at The Pennsylvania State University’s Bryce Jordan Center, where he had the unusual career highlight of playing basketball with the Backstreet Boys and celebrating with WWE Wrestlers.

Today, Mummey and his wife, Katie, a meteorologist, live in the suburbs of Philadelphia, raising their twin girls. He holds a Bachelor of Science degree in Logistics and Information Systems from Penn State.

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management technology company publicly traded on the Nasdaq: SRAX. He is also co-founder of the company’s blockchain identification graph technology platform, BIGtoken, which is the first consumer managed data marketplace where people can own and earn from their data. With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer serves on the IAB Data Center of Excellence and is an industry thought leader in consumer data rights and data permissions technology.

Cai O’Connell manages the programmatic trading arm at Blue Chip Marketing, an independent agency specializing in shopper and CPG marketing. Prior to joining BCM, Cai was an integral part in growing the internal trading desk team servicing the pharma vertical, Insight Media Marketplace, at Intouch Media. Cai’s foundation of trading expertise was built during her role as a programmatic trader at Mindshare where she worked on the Kimberly-Clark Trading Desk, The Drum’s Best Digital Trading Team of 2017, for the national brand and shopper sectors. Cai is an avid advocate of innovation for programmatic and industry trends speaking on the topic of DMPs at Kansas City Interactive Media Association and the state of programmatic at Columbia College.

George Stella is vice president of SRAX Shopper, SRAX’s shopper marketing vertical which specializes in layering social and shopping data to enable marketers to message a single, verified shopper across multiple devices and inventory. He has been in the digital advertising industry for 20 years and in digital shopper marketing for 10 years.

Dan is Chief Technology Officer at Extreme Reach, the complete creative asset management solution for the ad industry. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading platform, AdBridgeTM, with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just like ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.

As Vice President of Sales Strategy & Partnerships for Vevo, Rob Christensen is responsible for global strategy, sales leadership and managing OTT distribution partnerships. With a core background in television and premium video sales, Rob is focused on positioning Vevo’s professionally produced music videos as an impactful, platform agnostic opportunity for brands to align with the most influential celebrities in the world. Prior to Vevo, Rob held various sales management and partnership roles with Turner Broadcasting, Hulu, Shazam, Revolt and, most recently, Fullscreen where he ran sales and partnerships for the Fullscreen Video Network monetizing multiple properties under the Otter Media portfolio.

Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.

Brad Stockton is Vice President of Video Innovation at Amplifi. In this role, Brad oversees video investment strategy which is inclusive of Addressable TV, Programmatic TV, Connected TV and Online Video across Dentsu Aegis Network. Prior to joining Amplifi, Brad was a Media Manager at Henkel overseeing the North American Beauty portfolio. Over the last decade Brad has worked for multiple agencies in which he focused on both Linear TV and Digital Video across various client categories including Pharma, QSR, Studio and CPG. Brad studied Marketing at Ramapo College of New Jersey where he was a collegiate soccer athlete.

Rori DuBoff is a strategic and innovations thought leader in the extended reality space, spanning VR AND AR experiences. In her current role as Managing Director, Head of Content Innovation and Strategy for Accenture Interactive, Rori focuses on strategically applying immersive technologies for business and brand transformation. Rori has over 20 years experience working in digital marketing, integrated media and creative brand advertising.

Prior to Accenture, she was Global Head of Digital Strategy, EVP at Havas Media Group, where she led and managed strategic planning worldwide, and she has also held senior positions at Ogilvy, IPG and Omnicom. Rori is a regular public speaker and writer on marketing innovation and strategy, and in 2015 took a short break from focusing on her own work to judge that of others, as a Cannes Lions Media Juror.

Tony Gemma is the Head of Innovation at Verizon Media.  In this role, he is focused on building toward the future today by accelerating next-generation media solutions to test with the world’s leading brands.

Previously, Tony held roles as Head of Mobile at AOL and Regional Vice President of Sales at Millennial Media in which he was responsible for accelerating mobile strategy for the US business lines.  Prior to joining Verizon Media, Tony held marketing strategy roles at Starcom MediaVest Group and SAP working with brands such as Microsoft, General Motors, Sara Lee, and Allstate Insurance.

An experience seeker, you can often find Tony biking, hiking, skiing, running, or marching in the occasional music processional to get himself from point A to point B. 

Josh Gold is a creative executive with over 15 years of experience in developing and producing award-winning content for film, television, branded digital, and 3D formats. Josh currently sits at the unique intersection of technology and storytelling, leading all production for RYOT, Verizon Media’s innovation content studio. At RYOT, Josh’s focus is on the advancement of immersive and mixed reality experiences as well as creating original content across Verizon Media’s suite of brands, including Yahoo, Tumblr, and HuffPost.

Josh started his career in traditional film and television as a studio production executive at WB and Sony, working on projects including The Hangover film franchise and the hit CBS series, Cold Case. Following his favorite writers and directors into advertising and branded content, Josh joined Tool of North America as Executive Producer. In his role at Tool, Josh led creative teams responsible for multiple Lion, Clio, and Webby-winning advertising projects. He also produced the company’s first feature film and sold numerous cable, network scripted, and unscripted series.

Most recently, Josh served as Executive Producer of Brand Partnerships at GoPro. While there, he founded the branded content department and oversaw all content strategy and production for the vertical. At GoPro, Josh was also part of the executive leadership team tasked with building out a full OTT platform and content slate for the camera maker.

Dave Smiddy is the Head of Product Development at Intel Studios in Los Angeles, California. At Intel Studios, he leads a diverse team of engineers, scientists and creatives who are creating the next generation of storytelling production environments. He is an Executive Producer of Reggie Watt’s VR experience, Runnin’, which premiered at Sundance in 2019 and went on to win the award for best interactive VR experience at SXSW. He is the Technical Producer for Intel Studios’ joint production with Paramount, “Grease AR,” a multi-user table-top augmented reality music video that premiered at Cannes in 2019. Prior to Intel Studios, Dave was VP of Product at Alibaba building large scale data-driven social mapping services. Over the last twenty years he has led the development of mobile applications and services with a broad set of technology and media and entertainment companies delivering groundbreaking experiences to a billion consumers. Dave studied Japanese History at UC Berkeley and his interests include film, photography, storytelling, AI, design, cybernetics and cycling.

Sara Roberston is Global VP, Product and Engineering at Xaxis. Sara is responsible for the development and success of Copilot, Xaxis‘ proprietary artificial intelligence engine. Copilot has employed machine learning techniques to optimize digital advertising campaigns across 47 countries, driving double-digit performance improvements for Xaxis clients.  Sara oversees a team of 40+ engineers, data scientists, and product managers around the globe and applies her skills and team toward helping Xaxis continue to innovate in the digital advertising space.  

Prior to Xaxis, Sara managed the platform behind 1000’s of artist fan clubs, websites, and merchandise shops at Warner Bros Records, giving her the opportunity to party with rock stars like Metallica, Michael Bublé, and My Chemical Romance.  She’s also won a bronze medal in genetic engineering for using kombucha to grow clothing, she started the biggest emo kid website on the Internet (Melodramatic.com, now retired,) and she moonlights as a semi-professional blackjack player. 

Sara’s broad-reaching professional experience has given her a unique perspective on product development and engineering: she’s able to bridge the gap and explain highly technical concepts in a way that is clear and entertaining for non-technical listeners.  A self-taught engineer, she’s an Ivy League dropout, a member of Mensa, and a mother to two little girls who already know how to code. 

Alex Kubo is the Head of Intelligence at Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture to satisfy the evolving needs of the modern consumer. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Alex joined Burrow in 2016 as the co-founders were graduating from Y-Combinator and led all of the company’s growth initiatives through launch in April 2017 until recently when he formed Burrow’s Intelligence team. As Head of Intelligence, he brings a data-first approach to Burrow’s innovation, product development, e-commerce optimization, and strategic marketing and operations initiatives. Alex has a B.S. from Lehigh University and an M.B.A from The Wharton School. A lifelong Manchester United fan, Alex enjoys watching European football on the weekends with his wife, Ashley, and son, Kai.

Grant runs Teads Studio, the client strategy practice at Teads.  His sandbox is at the intersection of creative, data and media; working with brands to build smart dynamic creative strategies and executions that are personalized to each user over the course of the customer journey.

Grant came to the digital advertising world through a series of fortunate accidents. Drawing on an insatiable curiosity he has at various times been an entrepreneur, a ski bum, a consultant and a home builder. He has started, sold and advised businesses ranging from digital advertising, IoT, mobile apps, robotics, machine learning, education and non-profits.

In spite of this he considers his greatest accomplishment in life as having helped make two small humans with nothing more than will power and a lovely partner. He’s currently building a cabin in the woods of upstate New York as both a pleasant weekend getaway and a hedge for when the machines take over.

Nina, Director, Video Center of Excellence, works closely with industry leaders to identify challenges and opportunities that face advertising within the evolving video landscape. In collaboration with IAB members, Nina develops industry guidelines, best practices, and thought leadership to help provide clarity to the marketplace.

Prior to joining the IAB, Nina spent 6 years at Nielsen conducting gold standard cross platform research and providing best in class client service across a diverse set of TV, ad agency, and advertiser clients. Prior to her departure, she was leading the agency vertical of Nielsen Social – a leading provider of social TV measurement that helps agencies maximize the impact of cross platform marketing and advertising solutions. Before that, Nina was with Nielsen’s Media Analytics division where she spearheaded custom solutions surrounding promotion planning, cross platform analytics, ROI, etc.

Nina received a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, where she concentrated in Marketing and International Business.

A.J. is on a mission to find innovative ways for consumers to fall in love with brands like AT&T. It’s not just about flowcharts and reports at Hearts & Science; he is known for interrogating a client’s challenge with the right questions to build solutions that create shareholder value and competitive advantage in today’s marketplace.

With over 30 years of experience, A.J. has served as PepsiCo account leader at OMD as well as the Chief Strategy Officer before becoming the CEO and founder of MetaVision Media. He is intrigued by behavioral economics, but that’s just the beginning. Take a cab ride with him through NYC and you’ll find he’s a fun fact dispenser for every part of his city too.

Matthew Toscano is vice president, video distribution and operations, Condé Nast Entertainment (CNE), reporting to Teal Newland, senior vice president, marketing, distribution and new platforms, CNE.

Toscano is responsible for day-to-day digital video operations and partner management across the entire Condé Nast portfolio of brands. Toscano oversees distribution and partnerships, video operations, scheduling and planning, partner and revenue analytics, YouTube channel management and the company’s video content management system. He also works closely with the company’s client-facing teams on video activation, video productization, marketplace positioning and revenue optimization.

Toscano joined CNE in 2015 as Director of Partner Management to build the division’s partner management & operations function and was promoted to vice president in 2017, adding digital video operations, scheduling and planning to his responsibilities.
He manages all offsite video partnerships, including YouTube, Amazon Prime, Facebook, Twitter, SkyUK, Oath, Hulu, PlutoTV, Xumo and more. Most recently, he helped oversee the launch of Conde Nast’s first standalone OTT apps for its iconic
brands WIRED and Bon Appetit on AppleTV, Roku, AndroidTV and Amazon Fire TV. In addition to launching large scale strategic partnerships, Toscano defines best practices and operationalizes new workflows for publishing premium video content across the company, including the creation of CNE’s first full-time, in-house YouTube optimization team.

Prior to joining CNE, Toscano lead primary research, strategy and analytics functions at iNDEMAND Networks and Time Warner Cable, where he was instrumental in building new reporting, analytics and insights capabilities in the hyper competitive VOD/PPV/EST/OTT space for the major film and television studios, professional sports leagues and pay-per-view event providers.

Toscano attended Rutgers University where he earned degrees in Information Technology & Informatics and Communications & Media Studies.

Nilla Ali is the Vice President of Strategic Partnerships at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel, the Walmart and Tasty app integration, and BuzzFeed Reviews.

Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 5x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award and was nominated in 2018 for Rakuten’s Most Innovate Campaign and Advertiser’s Choice.

Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed in 2016, Nilla helped build and ran the affiliate business at Time Inc., establishing direct partnerships with 500+ retailers. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for, and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.

A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward Wavemaker’s performance marketing capabilities. In his prior role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client. His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.

Prior to joining Wavemaker, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance.

Additionally, Bruce actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards. Bruce was named as one of the Internationalist’s 2018 Agency Innovators.

Stephanie is the CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.

Prior to joining Mizzen+Main, Stephanie worked in brand management at PepsiCo and on the Veuve Clicquot marketing team with Moët Hennessy. She also worked as a strategy consultant with Accenture, where she started her career advising clients within the consumer products, energy, and financial services sectors.

Stephanie holds an undergraduate degree from Rice University and an MBA from Harvard Business School.

Carolina Arguelles is head of AR Monetization Product Strategy for Snap, Inc. in Santa Monica, California. She works in tandem with product managers and engineering leads to bring new AR capabilities and buying methods to market for advertisers. Previously at Snap, she led measurement thought leadership across verticals and products and has held similar roles at several leading measurement companies, including Nielsen.

Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of GM MediaWorks. At GM Maureen worked on several dayparts including Sports, Syndication and Cable. After one year Maureen was promoted to a Buyer managing over $100MM in TV inventory and negotiated several marquee deals including the Olympics, NBA and MLB.

In 1997, Maureen then went to work on the sales side at Discovery Communications as a Sales Planner. At Discovery she learned the sales side of the National TV marketplace which proved invaluable. Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.

After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola Maureen ran their marquee Olympics sponsorship which was in excess of $60MM in addition to managing their juices and water brands. At McCann Maureen was the recipient of their prestigious Truth Well Told Award recognizing employees that have made a difference in the organization.

Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands.

In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients as well as participating in successful new business pitches including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings in excess of 400MM+.

Maureen joined Initiative in February of 2016 and is currently the Chief Partnerships Officer overseeing all investments across the portfolio of clients. Maureen works closely with MAGNA to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.

Maureen’s experience spans across several key categories including auto, retail, wireless, film/entertainment, beverage, pharma, casual dining, insurance and packaged goods.

Maureen graduated from Fordham University with a BA in Communications and has since been an alumni sponsor mentoring graduating students in the media field. In addition, Maureen has volunteered her time giving back to the community through various teaching programs.

As an active member of the media industry Maureen is on the 4 As National Broadcast Committee.

In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders. Maureen was also named one the 2013 Working Mothers of the Year as selected by AWNY and Working Mother Magazine. In 2013 AdWeek highlighted Maureen as a Media All Star.

Monica Fogg is the product director for Watson Ads at IBM Watson Advertising. Watson Advertising offers marketers and advertisers a portfolio of media, data, and AI-powered technology solutions that can help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

As the product leader for Watson Ads, an industry-first solution that learns and interacts with consumers through advertising, Fogg’s responsibilities include product positioning, adoption, and evolution; performance messaging and optimization; client and agency engagement; market assessment; as well as pipeline development. She is charged with developing key messaging and creating the rollout strategy to drive product adoption for this unique solution. As such, she plays a critical part in each Watson Ads experience – from ideation to execution and measurement.

Previously, she was the product marketing lead where she launched Watson Ads and oversaw the marketing and brand positioning for the offering.

Through Watson Ads, consumers can interact directly with brands by having a personalized two-way conversation within an ad experience. This offering leverages IBM Watson’s natural language and conversation capabilities to help consumers prepare a new meal, find their dream car…or even relieve allergy symptoms. With each interaction, the Watson Ads get smarter and it helps brands understand consumers like never before because they are able to get direct insight into what their consumers are thinking and looking for.

Prior to Watson Advertising, Fogg was the senior manager of sales development at Pandora where she partnered with Pandora’s national sales teams to develop strategic partnership marketing solutions to present to existing and prospective clients. She has also held a series of ascending roles at Nickelodeon in the digital integrated marketing team as well as the licensing team, working across categories.

Fogg received her bachelor’s degree from University of Delaware.

Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.

Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.

Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.

Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.

Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.

She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.

A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.

Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.

Troy Young is president of Hearst Magazines, one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. He is also a senior vice president of Hearst.

Young joined Hearst in 2013 as president of Hearst Magazines Digital Media, where he built a continuously growing division that creates and manages the content, technology, operations, product and business development strategies for 20 digital brands in the U.S. The portfolio includes Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR and Delish, as well as Sweet, a collaboration with Snapchat on its Discover platform.

In 2015, Young was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged,” leading to a 75 percent increase in revenue, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.” In 2014, Young was inducted to MIN’s Digital Hall of Fame, and in 2013 he was named to the FOLIO 100, a list of the most influential and impactful media professionals of the year. Young was also one of MIN’s Most Intriguing People the same year.

A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).