June 05, 2019
1
Day
30+
Speakers
450+
Attendees
Join 400+ attendees from across the digital marketing ecosystem at the inaugural IAB NexGen Marketing Conference: Driving Growth Through Consumer-First Video, Data & Mobile Strategies. Through main-stage and breakout sessions, this event will bring together thought leaders to discuss how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth.
Topics to be Discussed
  • The Future of 5G
  • In-App and Mobile Web Advertising: Striking the Right Balance
  • The Opportunities of In-Housing Programmatic
  • Content to Commerce: Social Selling and Affiliate Marketing
  • AI Transformation in Marketing
  • The Future of AR
  • Omni-Channel Campaign Measurement & Attribution
  • Digital Video and TV Convergence
  • The Audio-First Consumer in an On-Demand World
Speakers

Nilla Ali

Vice President of Strategic Partnerships

BuzzFeed

Nilla Ali
Nilla Ali
Vice President of Strategic Partnerships
BuzzFeed

Nilla Ali is the Vice President of Strategic Partnerships at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel, the Walmart and Tasty app integration, and BuzzFeed Reviews.

Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 5x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award and was nominated in 2018 for Rakuten’s Most Innovate Campaign and Advertiser’s Choice.

Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed in 2016, Nilla helped build and ran the affiliate business at Time Inc., establishing direct partnerships with 500+ retailers. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for, and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.

Carolina Arguelles

Head of AR Product Marketing

Snapchat

Carolina  Arguelles
Carolina Arguelles
Head of AR Product Marketing
Snapchat

Carolina Arguelles is head of AR Monetization Product Strategy for Snap, Inc. in Santa Monica, California. She works in tandem with product managers and engineering leads to bring new AR capabilities and buying methods to market for advertisers. Previously at Snap, she led measurement thought leadership across verticals and products and has held similar roles at several leading measurement companies, including Nielsen.

David Bakey

Vice President, Direct-to-Consumer

Harry's

David  Bakey
David Bakey
Vice President, Direct-to-Consumer
Harry's

David Bakey is the VP of Direct-to-Consumer at Harry’s, a men’s grooming brand with products in shaving, shower, and skincare that was built out of respect for quality craftsmanship, simple design, modern convenience and for guys who know they shouldn’t have to overpay for their grooming products. Harry’s delivers exceptional value and experiences to their customers as a vertically integrated business. From grinding steel into fine razors blades at their factory in Germany to selling all of their products at factory direct prices to customers online and at select retailers, they own the entire process.

Prior to Harry’s, David was the Sr. Director of Growth Marketing at Lynda.com and has held numerous management positions in marketing, business development and product development throughout his career. David graduated from UC Santa Barbara with a BA in Law & Society and currently lives in Brooklyn with his wife and two young children.

Dan Brackett

Chief Technology Officer, Co-Founder

Extreme Reach

Dan Brackett
Dan Brackett
Chief Technology Officer, Co-Founder
Extreme Reach

Dan is Chief Technology Officer at Extreme Reach, the complete creative asset management solution for the ad industry. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading platform, AdBridgeTM, with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just like ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.

Maureen Bosetti

Chief Partnerships Officer

Initiative

Maureen Bosetti
Maureen Bosetti
Chief Partnerships Officer
Initiative

Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of GM MediaWorks. At GM Maureen worked on several dayparts including Sports, Syndication and Cable. After one year Maureen was promoted to a Buyer managing over $100MM in TV inventory and negotiated several marquee deals including the Olympics, NBA and MLB.

In 1997, Maureen then went to work on the sales side at Discovery Communications as a Sales Planner. At Discovery she learned the sales side of the National TV marketplace which proved invaluable. Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.

After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola Maureen ran their marquee Olympics sponsorship which was in excess of $60MM in addition to managing their juices and water brands. At McCann Maureen was the recipient of their prestigious Truth Well Told Award recognizing employees that have made a difference in the organization.

Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands.

In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients as well as participating in successful new business pitches including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings in excess of 400MM+.

Maureen joined Initiative in February of 2016 and is currently the Chief Partnerships Officer overseeing all investments across the portfolio of clients. Maureen works closely with MAGNA to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.

Maureen’s experience spans across several key categories including auto, retail, wireless, film/entertainment, beverage, pharma, casual dining, insurance and packaged goods.

Maureen graduated from Fordham University with a BA in Communications and has since been an alumni sponsor mentoring graduating students in the media field. In addition, Maureen has volunteered her time giving back to the community through various teaching programs.

As an active member of the media industry Maureen is on the 4 As National Broadcast Committee.

In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders. Maureen was also named one the 2013 Working Mothers of the Year as selected by AWNY and Working Mother Magazine. In 2013 AdWeek highlighted Maureen as a Media All Star.

Kamal Chadha

Digital Marketing Manager

Verizon Wireless

Kamal  Chadha
Kamal Chadha
Digital Marketing Manager
Verizon Wireless

Kamal Chadha is responsible for Audience and Ad Tech Strategy at Verizon. She has over 20 years of experience in Ad Technology with experience working on publisher and advertiser sides of the business, leading engineering and product development teams. Kamal focuses on making the best use of technology to focus on personalization in a compliant, fraud free and brand safe environment.

Nic Chidiac

Chief Strategy Officer

Rokkan

Nic Chidiac
Nic Chidiac
Chief Strategy Officer
Rokkan

Nicolas Chidiac currently oversees the Strategy function at Rokkan which comprises of both brand planners and UX designers. Prior to Rokkan, previous leadership posts he has held have been: EVP Head of Strategy Leo Burnett Chicago, EVP Strategy Director overseeing the Kellogg’s portfolio for Publicis North America, Head of Brand and Experience Strategy for Leo Burnett Middle East and North Africa.

Rob Christensen

Vice President, Sales Strategy & Partnerships

Vevo

Rob  Christensen
Rob Christensen
Vice President, Sales Strategy & Partnerships
Vevo

As Vice President of Sales Strategy & Partnerships for Vevo, Rob Christensen is responsible for global strategy, sales leadership and managing OTT distribution partnerships. With a core background in television and premium video sales, Rob is focused on positioning Vevo’s professionally produced music videos as an impactful, platform agnostic opportunity for brands to align with the most influential celebrities in the world. Prior to Vevo, Rob held various sales management and partnership roles with Turner Broadcasting, Hulu, Shazam, Revolt and, most recently, Fullscreen where he ran sales and partnerships for the Fullscreen Video Network monetizing multiple properties under the Otter Media portfolio.

Rori DuBoff

Managing Director, Head of Content Innovation and Strategy

Accenture Interactive

Rori  DuBoff
Rori DuBoff
Managing Director, Head of Content Innovation and Strategy
Accenture Interactive

Rori DuBoff is a strategic and innovations thought leader in the extended reality space, spanning VR AND AR experiences. In her current role as Managing Director, Head of Content Innovation and Strategy for Accenture Interactive, Rori focuses on strategically applying immersive technologies for business and brand transformation. Rori has over 20 years experience working in digital marketing, integrated media and creative brand advertising.

Prior to Accenture, she was Global Head of Digital Strategy, EVP at Havas Media Group, where she led and managed strategic planning worldwide, and she has also held senior positions at Ogilvy, IPG and Omnicom. Rori is a regular public speaker and writer on marketing innovation and strategy, and in 2015 took a short break from focusing on her own work to judge that of others, as a Cannes Lions Media Juror.

Kevin Fitzgerald

Head of Insights, USA

Ogury

Kevin Fitzgerald
Kevin Fitzgerald
Head of Insights, USA
Ogury

Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.

Monica Fogg

Product Director

IBM

Monica  Fogg
Monica Fogg
Product Director
IBM

Monica Fogg is the product director for Watson Ads at IBM Watson Advertising. Watson Advertising offers marketers and advertisers a portfolio of media, data, and AI-powered technology solutions that can help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

As the product leader for Watson Ads, an industry-first solution that learns and interacts with consumers through advertising, Fogg’s responsibilities include product positioning, adoption, and evolution; performance messaging and optimization; client and agency engagement; market assessment; as well as pipeline development. She is charged with developing key messaging and creating the rollout strategy to drive product adoption for this unique solution. As such, she plays a critical part in each Watson Ads experience – from ideation to execution and measurement.

Previously, she was the product marketing lead where she launched Watson Ads and oversaw the marketing and brand positioning for the offering.

Through Watson Ads, consumers can interact directly with brands by having a personalized two-way conversation within an ad experience. This offering leverages IBM Watson’s natural language and conversation capabilities to help consumers prepare a new meal, find their dream car…or even relieve allergy symptoms. With each interaction, the Watson Ads get smarter and it helps brands understand consumers like never before because they are able to get direct insight into what their consumers are thinking and looking for.

Prior to Watson Advertising, Fogg was the senior manager of sales development at Pandora where she partnered with Pandora’s national sales teams to develop strategic partnership marketing solutions to present to existing and prospective clients. She has also held a series of ascending roles at Nickelodeon in the digital integrated marketing team as well as the licensing team, working across categories.

Fogg received her bachelor’s degree from University of Delaware.

Tony Gemma

Head of Innovation

Verizon Media

Tony  Gemma
Tony Gemma
Head of Innovation
Verizon Media

Tony Gemma is the Head of Innovation at Verizon Media.  In this role, he is focused on building toward the future today by accelerating next-generation media solutions to test with the world’s leading brands.

Previously, Tony held roles as Head of Mobile at AOL and Regional Vice President of Sales at Millennial Media in which he was responsible for accelerating mobile strategy for the US business lines.  Prior to joining Verizon Media, Tony held marketing strategy roles at Starcom MediaVest Group and SAP working with brands such as Microsoft, General Motors, Sara Lee, and Allstate Insurance.

An experience seeker, you can often find Tony biking, hiking, skiing, running, or marching in the occasional music processional to get himself from point A to point B. 

Josh Gold

Executive Producer, Head of Production

RYOT

Josh  Gold
Josh Gold
Executive Producer, Head of Production
RYOT

Josh Gold is a creative executive with over 15 years of experience in developing and producing award-winning content for film, television, branded digital, and 3D formats. Josh currently sits at the unique intersection of technology and storytelling, leading all production for RYOT, Verizon Media’s innovation content studio. At RYOT, Josh’s focus is on the advancement of immersive and mixed reality experiences as well as creating original content across Verizon Media’s suite of brands, including Yahoo, Tumblr, and HuffPost.

Josh started his career in traditional film and television as a studio production executive at WB and Sony, working on projects including The Hangover film franchise and the hit CBS series, Cold Case. Following his favorite writers and directors into advertising and branded content, Josh joined Tool of North America as Executive Producer. In his role at Tool, Josh led creative teams responsible for multiple Lion, Clio, and Webby-winning advertising projects. He also produced the company’s first feature film and sold numerous cable, network scripted, and unscripted series.

Most recently, Josh served as Executive Producer of Brand Partnerships at GoPro. While there, he founded the branded content department and oversaw all content strategy and production for the vertical. At GoPro, Josh was also part of the executive leadership team tasked with building out a full OTT platform and content slate for the camera maker.

Melissa Grady

Head of Media and Performance Marketing

Cadillac

Melissa Grady
Melissa Grady
Head of Media and Performance Marketing
Cadillac

Melissa Grady is the Head of Media and Performance Marketing at Cadillac.

Most recently, she was SVP of Digital and e-commerce of Jackson Hewitt.

Melissa was previously at MetLife where she headed Digital Acquisition on the Global Marketing team.

Before MetLife, she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program. She first came to Motorola to build and launch the Global CRM practice. The global program was executed off a single data platform and touched several million people every month.

Prior to joining Motorola, Melissa was an Account Director at TBWA\Chiat\Day, leading clients such as Infiniti and Vera Bradley. Previously, she worked at Jaguar Land Rover leading Digital and Database Marketing.

Melissa has spoken at several conferences including AdWeek, AdExchanger, Incite, and LIMRA events.

She received a Masters of Database, Direct, and e-commerce from Northwestern University in 1998. She has a BA from DePaul in Business Administration, with minors in English and Communications. She has volunteered with several children’s organizations, most recently WITS (Working in the Schools). She is also a Board Member of APS in Chicago (Alumni for Public Schools).

Adam Green

Senior Vice President and General Manager

Broadsign Reach

Adam Green
Adam Green
Senior Vice President and General Manager
Broadsign Reach

Rob Grossberg

Chief Executive Officer

Tresensa

Rob  Grossberg
Rob Grossberg
Chief Executive Officer
Tresensa

Rob Grossberg is the CEO of TreSensa, Inc., a NYC-based creative technology and data platform specializing in interactive, playable mobile advertising. TreSensa supports a suite of creative technology software and services that enable mobile marketers to create, distribute, and optimize playable ads, engage their target audience at scale, communicate their brand message in an interactive, entertaining, impactful manner, and drive verifiable business results. Rob brings over twenty years of digital marketing experience to TreSensa, first as Deputy General Counsel and VP of Sales Operations at DoubleClick, and then as SVP of Operations & Strategy at Tremor Video. Rob co-founded TreSensa in 2011. Rob has a BA from Dartmouth College and a JD from NYU School of Law.

Grant Gudgel

Vice President, Head of Teads Studio, North America

Teads

Grant  Gudgel
Grant Gudgel
Vice President, Head of Teads Studio, North America
Teads

Grant runs Teads Studio, the client strategy practice at Teads.  His sandbox is at the intersection of creative, data and media; working with brands to build smart dynamic creative strategies and executions that are personalized to each user over the course of the customer journey.

Grant came to the digital advertising world through a series of fortunate accidents. Drawing on an insatiable curiosity he has at various times been an entrepreneur, a ski bum, a consultant and a home builder. He has started, sold and advised businesses ranging from digital advertising, IoT, mobile apps, robotics, machine learning, education and non-profits.

In spite of this he considers his greatest accomplishment in life as having helped make two small humans with nothing more than will power and a lovely partner. He’s currently building a cabin in the woods of upstate New York as both a pleasant weekend getaway and a hedge for when the machines take over.

Ryan Hansen

Founder and Chief Executive Officer

LumenAd

Ryan Hansen
Ryan Hansen
Founder and Chief Executive Officer
LumenAd

Ryan is an entrepreneur and an innovator. Driven by the opportunities that are created at the convergence of data, analytics, and automation — he founded LumenAd in the spring of 2014.

 

LumenAd, now 70+ employees across Montana and Texas, is the leading advertising management platform for marketers. Backed by the most sophisticated media strategy team in the country, LumenAd unifies campaign data to enable real-time optimization and reporting across all digital channels.

 

Prior to LumenAd, Ryan was Vice President at GCS Research, a geospatial analytics company. In this role, he was responsible for the commercialization and go-to-market strategies for R&D initiatives. Ryan holds a BS and an MBA from The University of Montana.

 

Gabrielle Heyman

Head of Global Ad Sales

Zynga

Gabrielle Heyman
Gabrielle Heyman
Head of Global Ad Sales
Zynga

Gabrielle Heyman is Head of Global Ad Sales for Zynga, where she leads the Direct IO and Private Programmatic Ad Sales team, in addition to managing Advertising Solutions. Gabrielle specializes in mobile in-app media with a focus on video and engagement solutions for brand advertisers. She has a passion for the revolution in entertainment consumption and its impact on brands.

Lisa Jacobs

Account Director

Ad Results Media

Lisa  Jacobs
Lisa Jacobs
Account Director
Ad Results Media

Lisa Jacobs is an Account Director at Ad Results Media, the industry leader in audio-based advertising. Leveraging her analytical education at Wake Forest, and years in digital performance marketing, she is now applying the same frameworks to the audio world. Lisa also spearheads operational innovations to drive efficiencies at Ad Results Media, especially across the rapidly evolving podcast frontier. Between the team that she leads today and previous roles, Lisa has driven value for household names such as Quip, ThirdLove, Harrah’s, Qualcomm, and Navy Federal Credit Union.

Anthony Katsur

Senior Vice President, Digital Strategy and Operations

Nexstar Digital

Anthony  Katsur
Anthony Katsur
Senior Vice President, Digital Strategy and Operations
Nexstar Digital

Anthony Katsur is a media technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies in the digital media industry.

At Nexstar Digital, Anthony is responsible for leading all digital partnerships, corporate development and operations across Nexstar Media Group’s portfolio of digital assets. He also acts as the executive product manager in seeking ways to tie together all digital platforms, content monetization solutions and digital services within Nexstar Digital.

He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and drove partnerships with leading agencies, brands and media companies.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.

Anthony is a current Investor and Advisor of RevCascade, an ecommerce platform. He is an Advisor of OXIO, a mobile data exchange built on blockchain. He is also a former Advisor of iSocket (acquired by Rubicon Project).

Anthony is an active participant at industry conferences, speaking about the latest trends in advertising at the NAB, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and also thought leadership in AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Andy Kelly

Senior Vice President, Marketing & Brand Innovation

iHeartMedia

Andy  Kelly
Andy Kelly
Senior Vice President, Marketing & Brand Innovation
iHeartMedia

Andy Kelly is the Senior Vice President of Marketing and Brand Innovation at iHeartMedia. In his role he works across various teams to ensure that iHeart is at the forefront of everything Sound. These efforts include establishing consistent B2B communications, spearheading Branded Podcast opportunities for new and prospective clients, finding new ways to monetize on-air influencers and podcast talent, and building deep partnerships between iHeart and major holding companies.

Prior to joining iHeart, Andy was the founder of LookAlive Inc, a fully integrated commercial production company specializing in programmatic creative, building campaigns for major brands and media agencies such as BMW, Unilever, Mindshare, IPG, IRC, UM, and more. Additionally, Andy spent six years as a producer of feature length documentaries, television commercials and reality television series across the globe for Netflix and Vh1.

Andy is an alumnus of the Harvard Business School and Loyola Marymount University. And an avid consumer of podcasts of all flavors.

Bruce Kiernan

Managing Partner, Head of Commerce

Wavemaker

Bruce  Kiernan
Bruce Kiernan
Managing Partner, Head of Commerce
Wavemaker

A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward Wavemaker’s performance marketing capabilities. In his prior role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client. His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.

Prior to joining Wavemaker, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance.

Additionally, Bruce actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards. Bruce was named as one of the Internationalist’s 2018 Agency Innovators.

Alex Kubo

Head of Intelligence

Burrow

Alex  Kubo
Alex Kubo
Head of Intelligence
Burrow

Alex Kubo is the Head of Intelligence at Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture to satisfy the evolving needs of the modern consumer. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Alex joined Burrow in 2016 as the co-founders were graduating from Y-Combinator and led all of the company’s growth initiatives through launch in April 2017 until recently when he formed Burrow’s Intelligence team. As Head of Intelligence, he brings a data-first approach to Burrow’s innovation, product development, e-commerce optimization, and strategic marketing and operations initiatives. Alex has a B.S. from Lehigh University and an M.B.A from The Wharton School. A lifelong Manchester United fan, Alex enjoys watching European football on the weekends with his wife, Ashley, and son, Kai.

Michael Lebowitz

Founder & Chief Executive Officer

Big Spaceship

Michael  Lebowitz
Michael Lebowitz
Founder & Chief Executive Officer
Big Spaceship

Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.

Stephen Mummey

Vice President, Programmatic Sales and Operations

AccuWeather

Stephen Mummey
Stephen Mummey
Vice President, Programmatic Sales and Operations
AccuWeather

Stephen Mummey is Vice President, Programmatic Sales and Operations at AccuWeather. In this role, he leads the revenue support team, including ad operations, yield management and programmatic ad sales, reporting directly to AccuWeather’s Chief Revenue Officer.

Prior to this position, Mummey served AccuWeather in sales, IT and product management. He began working at AccuWeather in 2002, working in commercial sales, teaching himself web programming skills and eventually transitioning to the new Research and Development (R&D) team, helping to build one of the first modern versions of AccuWeather’s award-winning website, Accuweather.com. Mummey then moved over to the newly created Product division, where he ran point on AccuWeather.com and the more recently developed AccuWeather mobile website. Once that launch was cemented, he moved over to advertising sales team in charge of audience development, which eventually led to the Data and Programmatic Sales position he holds today.

Before joining AccuWeather, Mummey was marketing lead at The Pennsylvania State University’s Bryce Jordan Center, where he had the unusual career highlight of playing basketball with the Backstreet Boys and celebrating with WWE Wrestlers.

Today, Mummey and his wife, Katie, a meteorologist, live in the suburbs of Philadelphia, raising their twin girls. He holds a Bachelor of Science degree in Logistics and Information Systems from Penn State.

Michaela Nee

Global Brand Marketing

New Balance

Michaela  Nee
Michaela Nee
Global Brand Marketing
New Balance

Michaela Nee supports Global Digital Marketing efforts at New Balance. She specializes in driving risk, innovation and experimentation throughout the organization. She also oversees global paid digital marketing strategies and communication planning. Before joining New Balance 2 years ago she was working in Digital Strategy at Deutsch Inc. Prior to that, she was at Reebok supporting social media marketing efforts.

Kristoffer Nelson

Chief Operating Officer

SRAX

Kristoffer  Nelson
Kristoffer Nelson
Chief Operating Officer
SRAX

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management technology company publicly traded on the Nasdaq: SRAX. He is also co-founder of the company’s blockchain identification graph technology platform, BIGtoken, which is the first consumer managed data marketplace where people can own and earn from their data. With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer serves on the IAB Data Center of Excellence and is an industry thought leader in consumer data rights and data permissions technology.

Cai O’Connell

Programatic Manager

Blue Chip World Wide

Cai  O’Connell
Cai O’Connell
Programatic Manager
Blue Chip World Wide

Cai O’Connell manages the programmatic trading arm at Blue Chip Marketing, an independent agency specializing in shopper and CPG marketing. Prior to joining BCM, Cai was an integral part in growing the internal trading desk team servicing the pharma vertical, Insight Media Marketplace, at Intouch Media. Cai’s foundation of trading expertise was built during her role as a programmatic trader at Mindshare where she worked on the Kimberly-Clark Trading Desk, The Drum’s Best Digital Trading Team of 2017, for the national brand and shopper sectors. Cai is an avid advocate of innovation for programmatic and industry trends speaking on the topic of DMPs at Kansas City Interactive Media Association and the state of programmatic at Columbia College.

Josh Palau

Vice President, Media Strategy and Platforms

Bayer

Josh  Palau
Josh Palau
Vice President, Media Strategy and Platforms
Bayer

Joshua is VP of Digital Strategy and Platforms for Bayer Consumer US. His team leads the end-to-end strategy, execution, and subject matter expertise for to drive brand objectives and increase the usage of digital across the company.

Previously, he was the Sr. Director of Global Partnerships for Johnson & Johnson Consumer leading their partnerships with Google and facebook. Prior to J&J, he spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing.

In his spare time, he’s an advisor for the Fox School of Business, and works with The St. Baldrick’s Foundation whose focus is funding pediatric cancer research.

Jack Perry

Founder & CEO

Syncbak

Jack  Perry
Jack Perry
Founder & CEO
Syncbak

Jack Perry is a pioneer in the media technology industry, creating a number of ground-breaking solutions for broadcasters and electronics manufacturers over the course of his 28-year career. In 2009, Perry founded Syncbak, Inc., whose products and services power more than 12 million hours of live streaming annually for OTT destinations like CBS All Access, Hulu, fubo TV, Sony, Amazon, NFL and more. Syncbak’s technology reaches 99 percent of the US population across 209 markets, representing 99 station groups and all major networks, including CBS, ABC, FOX, NBC and the CW. Syncbak recently expanded its platform with the launch of SBTV, a direct-to-consumer OTT app. SBTV leverages Syncbak’s industry-leading live stream platform and its proprietary live DAI technology called adSync to deliver free, hyper-local content to viewers anytime, anywhere.

Prior to Syncbak, Perry was President and CEO of TitanTV (formerly Decisionmark Corp.), a 2004 Inc. 500 fastest growing company. During Perry’s thirteen-year tenure with this company, he developed the technology used by satellite companies and broadcasters to manage the delivery of network programming over satellite. He also created titan.com, the first-web based EPG/DVR utility, AntennaWeb.org and MediaStar.

Perry holds twenty-four patents related to delivery of entertainment content over-the-air, over-satellite and over-the-Internet. He is a respected figure inside the beltway on issues related to digital entertainment, copyright and communications law and has testified before US Congress twice. In 2005 he joined representatives of Microsoft, Verizon and Comcast to brief Congress on the impact of internet protocol-enabled services in the communications industry.

Mike Reidy

Senior Vice President, Digital Ad Sales

NBCUniversal

Mike  Reidy
Mike Reidy
Senior Vice President, Digital Ad Sales
NBCUniversal

In his current role, Mike Reidy oversees the digital sales for the NBCU Entertainment Vertical (NBC, USA & Syfy) with a focus on digital video and Strategic Partnerships: YouTube, Snapchat and Buzzfeed.

In his 11 year career with NBCU, Mike has held several leadership roles, most recently leading a converged team of both digital and television sellers. Mike gained acceptance into NBCU via the GE Experienced Commercial Leadership Program (ECLP); a 2-year program known for the development of Marketing and Sales Executives through Six Sigma training.

He received his BA from Southern Methodist University in Dallas, Texas, (focusing on Advertising and Theater), and his MBA from Thunderbird, the International School of Business (focusing on Marketing and Chinese).

Sara Roberston

Global Vice President, Product and Engineering

Xaxis

Sara Roberston
Sara Roberston
Global Vice President, Product and Engineering
Xaxis

Sara Roberston is Global VP, Product and Engineering at Xaxis. Sara is responsible for the development and success of Copilot, Xaxis‘ proprietary artificial intelligence engine. Copilot has employed machine learning techniques to optimize digital advertising campaigns across 47 countries, driving double-digit performance improvements for Xaxis clients.  Sara oversees a team of 40+ engineers, data scientists, and product managers around the globe and applies her skills and team toward helping Xaxis continue to innovate in the digital advertising space.  

 

Prior to Xaxis, Sara managed the platform behind 1000’s of artist fan clubs, websites, and merchandise shops at Warner Bros Records, giving her the opportunity to party with rock stars like Metallica, Michael Bublé, and My Chemical Romance.  She’s also won a bronze medal in genetic engineering for using kombucha to grow clothing, she started the biggest emo kid website on the Internet (Melodramatic.com, now retired,) and she moonlights as a semi-professional blackjack player. 

 

Sara’s broad-reaching professional experience has given her a unique perspective on product development and engineering: she’s able to bridge the gap and explain highly technical concepts in a way that is clear and entertaining for non-technical listeners.  A self-taught engineer, she’s an Ivy League dropout, a member of Mensa, and a mother to two little girls who already know how to code. 

Steve Rossi

Director of Global Esports Partnerships

Activision Blizzard

Steve  Rossi
Steve Rossi
Director of Global Esports Partnerships
Activision Blizzard

Dave Smiddy

Head of Product

Intel Studios

Dave  Smiddy
Dave Smiddy
Head of Product
Intel Studios

Dave Smiddy is the Head of Product Development at Intel Studios in Los Angeles, California. At Intel Studios, he leads a diverse team of engineers, scientists and creatives who are creating the next generation of storytelling production environments. He is an Executive Producer of Reggie Watt’s VR experience, Runnin’, which premiered at Sundance in 2019 and went on to win the award for best interactive VR experience at SXSW. He is the Technical Producer for Intel Studios’ joint production with Paramount, “Grease AR,” a multi-user table-top augmented reality music video that premiered at Cannes in 2019. Prior to Intel Studios, Dave was VP of Product at Alibaba building large scale data-driven social mapping services. Over the last twenty years he has led the development of mobile applications and services with a broad set of technology and media and entertainment companies delivering groundbreaking experiences to a billion consumers. Dave studied Japanese History at UC Berkeley and his interests include film, photography, storytelling, AI, design, cybernetics and cycling.

George Stella

Vice President of SRAX Shopper

SRAX

George  Stella
George Stella
Vice President of SRAX Shopper
SRAX

George Stella is vice president of SRAX Shopper, SRAX’s shopper marketing vertical which specializes in layering social and shopping data to enable marketers to message a single, verified shopper across multiple devices and inventory. He has been in the digital advertising industry for 20 years and in digital shopper marketing for 10 years.

Brad Stockton

Vice President, Video Innovation

Dentsu Aegis Network

Brad  Stockton
Brad Stockton
Vice President, Video Innovation
Dentsu Aegis Network

Brad Stockton is Vice President of Video Innovation at Amplifi. In this role, Brad oversees video investment strategy which is inclusive of Addressable TV, Programmatic TV, Connected TV and Online Video across Dentsu Aegis Network. Prior to joining Amplifi, Brad was a Media Manager at Henkel overseeing the North American Beauty portfolio. Over the last decade Brad has worked for multiple agencies in which he focused on both Linear TV and Digital Video across various client categories including Pharma, QSR, Studio and CPG. Brad studied Marketing at Ramapo College of New Jersey where he was a collegiate soccer athlete.

A.J. Storinge

Managing Executive Director-Media (AT&T)

Hearts & Science

A.J. Storinge
A.J. Storinge
Managing Executive Director-Media (AT&T)
Hearts & Science

A.J. is on a mission to find innovative ways for consumers to fall in love with brands like AT&T. It’s not just about flowcharts and reports at Hearts & Science; he is known for interrogating a client’s challenge with the right questions to build solutions that create shareholder value and competitive advantage in today’s marketplace.

With over 30 years of experience, A.J. has served as PepsiCo account leader at OMD as well as the Chief Strategy Officer before becoming the CEO and founder of MetaVision Media. He is intrigued by behavioral economics, but that’s just the beginning. Take a cab ride with him through NYC and you’ll find he’s a fun fact dispenser for every part of his city too.

Stephanie Swingle

Chief Marketing Officer

Mizzen + Main

Stephanie Swingle
Stephanie Swingle
Chief Marketing Officer
Mizzen + Main

Stephanie is the CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.

Prior to joining Mizzen+Main, Stephanie worked in brand management at PepsiCo and on the Veuve Clicquot marketing team with Moët Hennessy. She also worked as a strategy consultant with Accenture, where she started her career advising clients within the consumer products, energy, and financial services sectors.

Stephanie holds an undergraduate degree from Rice University and an MBA from Harvard Business School.

Matthew Toscano

Vice President, Video Distribution & Operations

Condé Nast

Matthew  Toscano
Matthew Toscano
Vice President, Video Distribution & Operations
Condé Nast

Matthew Toscano is vice president, video distribution and operations, Condé Nast Entertainment (CNE), reporting to Teal Newland, senior vice president, marketing, distribution and new platforms, CNE.

Toscano is responsible for day-to-day digital video operations and partner management across the entire Condé Nast portfolio of brands. Toscano oversees distribution and partnerships, video operations, scheduling and planning, partner and revenue analytics, YouTube channel management and the company’s video content management system. He also works closely with the company’s client-facing teams on video activation, video productization, marketplace positioning and revenue optimization.

Toscano joined CNE in 2015 as Director of Partner Management to build the division’s partner management & operations function and was promoted to vice president in 2017, adding digital video operations, scheduling and planning to his responsibilities.
He manages all offsite video partnerships, including YouTube, Amazon Prime, Facebook, Twitter, SkyUK, Oath, Hulu, PlutoTV, Xumo and more. Most recently, he helped oversee the launch of Conde Nast’s first standalone OTT apps for its iconic
brands WIRED and Bon Appetit on AppleTV, Roku, AndroidTV and Amazon Fire TV. In addition to launching large scale strategic partnerships, Toscano defines best practices and operationalizes new workflows for publishing premium video content across the company, including the creation of CNE’s first full-time, in-house YouTube optimization team.

Prior to joining CNE, Toscano lead primary research, strategy and analytics functions at iNDEMAND Networks and Time Warner Cable, where he was instrumental in building new reporting, analytics and insights capabilities in the hyper competitive VOD/PPV/EST/OTT space for the major film and television studios, professional sports leagues and pay-per-view event providers.

Toscano attended Rutgers University where he earned degrees in Information Technology & Informatics and Communications & Media Studies.

Lisa Utzschneider

Chief Executive Officer

Integral Ad Science

Lisa  Utzschneider
Lisa Utzschneider
Chief Executive Officer
Integral Ad Science

Lisa Utzschneider is the chief executive officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role.

Prior to joining IAS, Lisa held the position of chief revenue officer at Yahoo where she oversaw Yahoo’s global sales organization and provided solutions for the needs of advertisers worldwide. Lisa served as CRO up through the acquisition of Yahoo by Verizon in June 2017.

Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft culminating in her role as General Manager of the national sales and service teams where she focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market strategy.

Lisa has previously served as a board member for the Ad Council and the Interactive Advertising Bureau, where she was also a member of the organization’s executive committee. Notable honors include: the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She resides in Greenwich, CT with her husband and two daughters.

Tim Ware

Executive Director Advanced TV & Programmatic

Sony Pictures Entertainment

Tim  Ware
Tim Ware
Executive Director Advanced TV & Programmatic
Sony Pictures Entertainment

Tim Ware is a multimedia sales veteran who has work worked with wide array of news, sports and entertainment brands including; Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions. Tim is currently Executive Director of Programmatic Demand at Crackle Plus; managing programmatic partnerships. Prior to joining Sony, Tim was Regional VP of Agency and Brand Partnerships at Telaria, establishing programmatic video deals with major agencies, brands and broadcasters.

Previously, Tim served as VP of Advanced Television at Tremor Video where he was tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses; including technologies such as AlphonsoTV and TruOptik. Tim also worked with Tremor’s top publishers including Scripps Networks, Fox and Hulu. Tim began his career as a national, regional and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.

Troy Young

President

Hearst Magazines

Troy  Young
Troy Young
President
Hearst Magazines

Troy Young is president of Hearst Magazines, one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. He is also a senior vice president of Hearst.

Young joined Hearst in 2013 as president of Hearst Magazines Digital Media, where he built a continuously growing division that creates and manages the content, technology, operations, product and business development strategies for 20 digital brands in the U.S. The portfolio includes Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR and Delish, as well as Sweet, a collaboration with Snapchat on its Discover platform.

In 2015, Young was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged,” leading to a 75 percent increase in revenue, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.” In 2014, Young was inducted to MIN’s Digital Hall of Fame, and in 2013 he was named to the FOLIO 100, a list of the most influential and impactful media professionals of the year. Young was also one of MIN’s Most Intriguing People the same year.

A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).

Agenda
Day 1: Wednesday, June 5, 2019
8:00 am - 9:00 am
Breakfast and Networking
9:15 am - 9:30 am
Welcome and Opening Remarks

Anna Bager

IAB

Anna Bager
Anna Bager
Executive Vice President of Industry Initiatives
IAB

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

9:35 am - 10:00 am
Embracing the Consumer in the Driver’s Seat
An uncommitted consumer base along with ongoing fragmentation of media and consumer preferences has created a perfect storm of challenges for marketers. Modern brands are creating impactful campaigns that seamlessly weave into the new media patchwork, using the variety of platforms to their advantage. Learn how Cadillac and Rokkan designed a cohesive campaign—founded in human insights—that encompassed all digital platforms, amplified the brand message to create meaningful experiences for consumers to share their stories.

Nic Chidiac

Rokkan

Nic Chidiac
Nic Chidiac
Chief Strategy Officer
Rokkan

Nicolas Chidiac currently oversees the Strategy function at Rokkan which comprises of both brand planners and UX designers. Prior to Rokkan, previous leadership posts he has held have been: EVP Head of Strategy Leo Burnett Chicago, EVP Strategy Director overseeing the Kellogg’s portfolio for Publicis North America, Head of Brand and Experience Strategy for Leo Burnett Middle East and North Africa.

Melissa Grady

Cadillac

Melissa Grady
Melissa Grady
Head of Media and Performance Marketing
Cadillac

Melissa Grady is the Head of Media and Performance Marketing at Cadillac.

Most recently, she was SVP of Digital and e-commerce of Jackson Hewitt.

Melissa was previously at MetLife where she headed Digital Acquisition on the Global Marketing team.

Before MetLife, she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program. She first came to Motorola to build and launch the Global CRM practice. The global program was executed off a single data platform and touched several million people every month.

Prior to joining Motorola, Melissa was an Account Director at TBWA\Chiat\Day, leading clients such as Infiniti and Vera Bradley. Previously, she worked at Jaguar Land Rover leading Digital and Database Marketing.

Melissa has spoken at several conferences including AdWeek, AdExchanger, Incite, and LIMRA events.

She received a Masters of Database, Direct, and e-commerce from Northwestern University in 1998. She has a BA from DePaul in Business Administration, with minors in English and Communications. She has volunteered with several children’s organizations, most recently WITS (Working in the Schools). She is also a Board Member of APS in Chicago (Alumni for Public Schools).

10:05 am - 10:30 am
Moving Digital Forward: Modern Marketers in 2019
Join IAS for a lively discussion with industry partners on what the future of digital media looks like and why success relies on collaboration between key industry players to develop efficient, scalable and cross-environment solutions.

Lisa Utzschneider

Integral Ad Science

Lisa  Utzschneider
Lisa Utzschneider
Chief Executive Officer
Integral Ad Science

Lisa Utzschneider is the chief executive officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role.

Prior to joining IAS, Lisa held the position of chief revenue officer at Yahoo where she oversaw Yahoo’s global sales organization and provided solutions for the needs of advertisers worldwide. Lisa served as CRO up through the acquisition of Yahoo by Verizon in June 2017.

Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft culminating in her role as General Manager of the national sales and service teams where she focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market strategy.

Lisa has previously served as a board member for the Ad Council and the Interactive Advertising Bureau, where she was also a member of the organization’s executive committee. Notable honors include: the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She resides in Greenwich, CT with her husband and two daughters.

10:30 am - 11:30 am
Networking Break
11:30 am - 12:00 pm
VIDEO TRACK: OTT Goes Local
Topics Include:

- What makes local TV advertising so complex, and where does OTT fit into the equation?

- How should buyers assess local OTT offerings?

- How should marketers balance targeting when scale is already limited, and how does this affect attribution reporting?

Sponsored by:

NexStar Digital

Anthony Katsur

Nexstar Digital

Anthony  Katsur
Anthony Katsur
Senior Vice President, Digital Strategy and Operations
Nexstar Digital

Anthony Katsur is a media technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies in the digital media industry.

At Nexstar Digital, Anthony is responsible for leading all digital partnerships, corporate development and operations across Nexstar Media Group’s portfolio of digital assets. He also acts as the executive product manager in seeking ways to tie together all digital platforms, content monetization solutions and digital services within Nexstar Digital.

He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and drove partnerships with leading agencies, brands and media companies.

Prior to Sonobi, Anthony held global leadership roles at Rubicon Project as EVP of Business Operations and General Manager of Buyer Cloud. He also held global executive roles at MediaMath and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.

Anthony is a current Investor and Advisor of RevCascade, an ecommerce platform. He is an Advisor of OXIO, a mobile data exchange built on blockchain. He is also a former Advisor of iSocket (acquired by Rubicon Project).

Anthony is an active participant at industry conferences, speaking about the latest trends in advertising at the NAB, AdAge’s Brand Summit, Advertising Week, Broadcasting & Cable, AdMonsters and GABBCON. He has been quoted on industry trends and also thought leadership in AdAge, Adweek, AdExchanger, MediaPost, Econsultancy and Digiday, among others.

Jack Perry

Syncbak

Jack  Perry
Jack Perry
Founder & CEO
Syncbak

Jack Perry is a pioneer in the media technology industry, creating a number of ground-breaking solutions for broadcasters and electronics manufacturers over the course of his 28-year career. In 2009, Perry founded Syncbak, Inc., whose products and services power more than 12 million hours of live streaming annually for OTT destinations like CBS All Access, Hulu, fubo TV, Sony, Amazon, NFL and more. Syncbak’s technology reaches 99 percent of the US population across 209 markets, representing 99 station groups and all major networks, including CBS, ABC, FOX, NBC and the CW. Syncbak recently expanded its platform with the launch of SBTV, a direct-to-consumer OTT app. SBTV leverages Syncbak’s industry-leading live stream platform and its proprietary live DAI technology called adSync to deliver free, hyper-local content to viewers anytime, anywhere.

Prior to Syncbak, Perry was President and CEO of TitanTV (formerly Decisionmark Corp.), a 2004 Inc. 500 fastest growing company. During Perry’s thirteen-year tenure with this company, he developed the technology used by satellite companies and broadcasters to manage the delivery of network programming over satellite. He also created titan.com, the first-web based EPG/DVR utility, AntennaWeb.org and MediaStar.

Perry holds twenty-four patents related to delivery of entertainment content over-the-air, over-satellite and over-the-Internet. He is a respected figure inside the beltway on issues related to digital entertainment, copyright and communications law and has testified before US Congress twice. In 2005 he joined representatives of Microsoft, Verizon and Comcast to brief Congress on the impact of internet protocol-enabled services in the communications industry.

Tim Ware

Sony Pictures Entertainment

Tim  Ware
Tim Ware
Executive Director Advanced TV & Programmatic
Sony Pictures Entertainment

Tim Ware is a multimedia sales veteran who has work worked with wide array of news, sports and entertainment brands including; Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions. Tim is currently Executive Director of Programmatic Demand at Crackle Plus; managing programmatic partnerships. Prior to joining Sony, Tim was Regional VP of Agency and Brand Partnerships at Telaria, establishing programmatic video deals with major agencies, brands and broadcasters.

Previously, Tim served as VP of Advanced Television at Tremor Video where he was tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses; including technologies such as AlphonsoTV and TruOptik. Tim also worked with Tremor’s top publishers including Scripps Networks, Fox and Hulu. Tim began his career as a national, regional and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.

11:30 am - 12:00 pm
MOBILE TRACK: The Audio-First Consumer in an On-Demand World
Topics Include:

- How has digital technology created an audio-first environment where consumers’ expectations are to interact with devices by voice?

- Where does audio fit into a brand’s marketing mix?

Sponsored by:

iHeart Media

David Bakey

Harry's

David  Bakey
David Bakey
Vice President, Direct-to-Consumer
Harry's

David Bakey is the VP of Direct-to-Consumer at Harry’s, a men’s grooming brand with products in shaving, shower, and skincare that was built out of respect for quality craftsmanship, simple design, modern convenience and for guys who know they shouldn’t have to overpay for their grooming products. Harry’s delivers exceptional value and experiences to their customers as a vertically integrated business. From grinding steel into fine razors blades at their factory in Germany to selling all of their products at factory direct prices to customers online and at select retailers, they own the entire process.

Prior to Harry’s, David was the Sr. Director of Growth Marketing at Lynda.com and has held numerous management positions in marketing, business development and product development throughout his career. David graduated from UC Santa Barbara with a BA in Law & Society and currently lives in Brooklyn with his wife and two young children.

Susan Borst

IAB

Susan Borst
Susan Borst
Vice President, Mobile
IAB

Lisa Jacobs

Ad Results Media

Lisa  Jacobs
Lisa Jacobs
Account Director
Ad Results Media

Lisa Jacobs is an Account Director at Ad Results Media, the industry leader in audio-based advertising. Leveraging her analytical education at Wake Forest, and years in digital performance marketing, she is now applying the same frameworks to the audio world. Lisa also spearheads operational innovations to drive efficiencies at Ad Results Media, especially across the rapidly evolving podcast frontier. Between the team that she leads today and previous roles, Lisa has driven value for household names such as Quip, ThirdLove, Harrah’s, Qualcomm, and Navy Federal Credit Union.

Andy Kelly

iHeartMedia

Andy  Kelly
Andy Kelly
Senior Vice President, Marketing & Brand Innovation
iHeartMedia

Andy Kelly is the Senior Vice President of Marketing and Brand Innovation at iHeartMedia. In his role he works across various teams to ensure that iHeart is at the forefront of everything Sound. These efforts include establishing consistent B2B communications, spearheading Branded Podcast opportunities for new and prospective clients, finding new ways to monetize on-air influencers and podcast talent, and building deep partnerships between iHeart and major holding companies.

Prior to joining iHeart, Andy was the founder of LookAlive Inc, a fully integrated commercial production company specializing in programmatic creative, building campaigns for major brands and media agencies such as BMW, Unilever, Mindshare, IPG, IRC, UM, and more. Additionally, Andy spent six years as a producer of feature length documentaries, television commercials and reality television series across the globe for Netflix and Vh1.

Andy is an alumnus of the Harvard Business School and Loyola Marymount University. And an avid consumer of podcasts of all flavors.

11:30 am - 12:00 pm
DATA TRACK: The Opportunities of In-Housing Programmatic
Topics Include:

- What are the benefits and challenges of in-housing programmatic?

- What actionable insights do brands gain from moving their media buying in-house?

- How do you staff internally to prepare for in-housing?

Sponsored by:

LumenAd

Ryan Hansen

LumenAd

Ryan Hansen
Ryan Hansen
Founder and Chief Executive Officer
LumenAd

Ryan is an entrepreneur and an innovator. Driven by the opportunities that are created at the convergence of data, analytics, and automation — he founded LumenAd in the spring of 2014.

 

LumenAd, now 70+ employees across Montana and Texas, is the leading advertising management platform for marketers. Backed by the most sophisticated media strategy team in the country, LumenAd unifies campaign data to enable real-time optimization and reporting across all digital channels.

 

Prior to LumenAd, Ryan was Vice President at GCS Research, a geospatial analytics company. In this role, he was responsible for the commercialization and go-to-market strategies for R&D initiatives. Ryan holds a BS and an MBA from The University of Montana.

 

Josh Palau

Bayer

Josh  Palau
Josh Palau
Vice President, Media Strategy and Platforms
Bayer

Joshua is VP of Digital Strategy and Platforms for Bayer Consumer US. His team leads the end-to-end strategy, execution, and subject matter expertise for to drive brand objectives and increase the usage of digital across the company.

Previously, he was the Sr. Director of Global Partnerships for Johnson & Johnson Consumer leading their partnerships with Google and facebook. Prior to J&J, he spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing.

In his spare time, he’s an advisor for the Fox School of Business, and works with The St. Baldrick’s Foundation whose focus is funding pediatric cancer research.

12:15 pm - 12:45 pm
VIDEO TRACK: Getting into the Game with Playable Ads
Topics Include:

- What is the value of investing in playables for marketers?

- How do games help to build brand awareness?

- How has New Balance achieved success with their Cloud Jumper playable ad?

Rob Grossberg

Tresensa

Rob  Grossberg
Rob Grossberg
Chief Executive Officer
Tresensa

Rob Grossberg is the CEO of TreSensa, Inc., a NYC-based creative technology and data platform specializing in interactive, playable mobile advertising. TreSensa supports a suite of creative technology software and services that enable mobile marketers to create, distribute, and optimize playable ads, engage their target audience at scale, communicate their brand message in an interactive, entertaining, impactful manner, and drive verifiable business results. Rob brings over twenty years of digital marketing experience to TreSensa, first as Deputy General Counsel and VP of Sales Operations at DoubleClick, and then as SVP of Operations & Strategy at Tremor Video. Rob co-founded TreSensa in 2011. Rob has a BA from Dartmouth College and a JD from NYU School of Law.

Eric John

IAB

Eric John
Eric John
Deputy Director, Video
IAB

Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.

Michaela Nee

New Balance

Michaela  Nee
Michaela Nee
Global Brand Marketing
New Balance

Michaela Nee supports Global Digital Marketing efforts at New Balance. She specializes in driving risk, innovation and experimentation throughout the organization. She also oversees global paid digital marketing strategies and communication planning. Before joining New Balance 2 years ago she was working in Digital Strategy at Deutsch Inc. Prior to that, she was at Reebok supporting social media marketing efforts.

12:15 pm - 12:45 pm
MOBILE TRACK: In-App and Mobile Web Advertising: Striking the Right Balance
Topics Include:

- How should brands evaluate where to make investments? What criteria should they be considering and why?Is opt-in a consideration?

- Do creative requirements and best practices differ for mobile web vs. in-app?

- What do marketers need to know about the differences in how ads load and are displayed in each environment?

- What is the next stage of performance measurement for mobile web vs. in-app, and how do they differ in terms of what data is available?

Sponsored by:

Ogury and Zynga

Susan Borst

IAB

Susan Borst
Susan Borst
Vice President, Mobile
IAB

Kevin Fitzgerald

Ogury

Kevin Fitzgerald
Kevin Fitzgerald
Head of Insights, USA
Ogury

Kevin Fitzgerald is the Head of Insights, USA at Ogury. Since joining the team in October of 2017, Kevin has been tasked with leading the charge on embedding data-driven insights and strategy into all that Ogury does for its customers and potential clients. As the Head of Insights for the US, Kevin is responsible for bringing a voice to Ogury’s unique 1st party data. Prior to joining Ogury, Kevin spent 8+ years on the agency side of the business, leading communications planning and strategy efforts across top tier brands in the health, financial services, and entertainment categories.

Gabrielle Heyman

Zynga

Gabrielle Heyman
Gabrielle Heyman
Head of Global Ad Sales
Zynga

Gabrielle Heyman is Head of Global Ad Sales for Zynga, where she leads the Direct IO and Private Programmatic Ad Sales team, in addition to managing Advertising Solutions. Gabrielle specializes in mobile in-app media with a focus on video and engagement solutions for brand advertisers. She has a passion for the revolution in entertainment consumption and its impact on brands.

Stephen Mummey

AccuWeather

Stephen Mummey
Stephen Mummey
Vice President, Programmatic Sales and Operations
AccuWeather

Stephen Mummey is Vice President, Programmatic Sales and Operations at AccuWeather. In this role, he leads the revenue support team, including ad operations, yield management and programmatic ad sales, reporting directly to AccuWeather’s Chief Revenue Officer.

Prior to this position, Mummey served AccuWeather in sales, IT and product management. He began working at AccuWeather in 2002, working in commercial sales, teaching himself web programming skills and eventually transitioning to the new Research and Development (R&D) team, helping to build one of the first modern versions of AccuWeather’s award-winning website, Accuweather.com. Mummey then moved over to the newly created Product division, where he ran point on AccuWeather.com and the more recently developed AccuWeather mobile website. Once that launch was cemented, he moved over to advertising sales team in charge of audience development, which eventually led to the Data and Programmatic Sales position he holds today.

Before joining AccuWeather, Mummey was marketing lead at The Pennsylvania State University’s Bryce Jordan Center, where he had the unusual career highlight of playing basketball with the Backstreet Boys and celebrating with WWE Wrestlers.

Today, Mummey and his wife, Katie, a meteorologist, live in the suburbs of Philadelphia, raising their twin girls. He holds a Bachelor of Science degree in Logistics and Information Systems from Penn State.

12:15 pm - 12:45 pm
DATA TRACK: Consumer Data Rights and the Future of First- and Third-Party Data
Topics Include:

- What do brands need to know about the changing regulatory landscape, and how can they balance navigating data regulation with creating innovation?

- What advantage do direct brands have over traditional brands when it comes to data usage permissions?

- What is the opportunity for brands to think about transparency and consumer control over their data?

Sponsored by:

SRAX

Kristoffer Nelson

SRAX

Kristoffer  Nelson
Kristoffer Nelson
Chief Operating Officer
SRAX

Kristoffer Nelson is COO of SRAX, a digital marketing and consumer data management technology company publicly traded on the Nasdaq: SRAX. He is also co-founder of the company’s blockchain identification graph technology platform, BIGtoken, which is the first consumer managed data marketplace where people can own and earn from their data. With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer serves on the IAB Data Center of Excellence and is an industry thought leader in consumer data rights and data permissions technology.

Cai O’Connell

Blue Chip World Wide

Cai  O’Connell
Cai O’Connell
Programatic Manager
Blue Chip World Wide

Cai O’Connell manages the programmatic trading arm at Blue Chip Marketing, an independent agency specializing in shopper and CPG marketing. Prior to joining BCM, Cai was an integral part in growing the internal trading desk team servicing the pharma vertical, Insight Media Marketplace, at Intouch Media. Cai’s foundation of trading expertise was built during her role as a programmatic trader at Mindshare where she worked on the Kimberly-Clark Trading Desk, The Drum’s Best Digital Trading Team of 2017, for the national brand and shopper sectors. Cai is an avid advocate of innovation for programmatic and industry trends speaking on the topic of DMPs at Kansas City Interactive Media Association and the state of programmatic at Columbia College.

George Stella

SRAX

George  Stella
George Stella
Vice President of SRAX Shopper
SRAX

George Stella is vice president of SRAX Shopper, SRAX’s shopper marketing vertical which specializes in layering social and shopping data to enable marketers to message a single, verified shopper across multiple devices and inventory. He has been in the digital advertising industry for 20 years and in digital shopper marketing for 10 years.

12:45 pm - 2:00 pm
Networking Lunch
2:00 pm - 2:30 pm
VIDEO TRACK: TV Meets Digital: How, Where, and Why
Topics Include:

- Does the converged world of digital video and TV assume a safe haven?

- How do we establish the knowns versus the unknowns in the video landscape so that advertisers will buy more?

- Do companies need to re-think organizational structure to best serve this type of converged inventory?

Dan Brackett

Extreme Reach

Dan Brackett
Dan Brackett
Chief Technology Officer, Co-Founder
Extreme Reach

Dan is Chief Technology Officer at Extreme Reach, the complete creative asset management solution for the ad industry. He leads innovation and development with a customer-centric software release cycle, growing the company’s industry-leading platform, AdBridgeTM, with new capabilities every two weeks. With over 25 years of experience in business and technical leadership, systems architecture, application design and agile software delivery, Dan is known for developing transformative advertising technology solutions. He is an experienced speaker and panelist with a knack for bringing clarity to complex issues, just like ER simplifies the management and delivery of creative assets in an increasingly complex media landscape.

Rob Christensen

Vevo

Rob  Christensen
Rob Christensen
Vice President, Sales Strategy & Partnerships
Vevo

As Vice President of Sales Strategy & Partnerships for Vevo, Rob Christensen is responsible for global strategy, sales leadership and managing OTT distribution partnerships. With a core background in television and premium video sales, Rob is focused on positioning Vevo’s professionally produced music videos as an impactful, platform agnostic opportunity for brands to align with the most influential celebrities in the world. Prior to Vevo, Rob held various sales management and partnership roles with Turner Broadcasting, Hulu, Shazam, Revolt and, most recently, Fullscreen where he ran sales and partnerships for the Fullscreen Video Network monetizing multiple properties under the Otter Media portfolio.

Eric John

IAB

Eric John
Eric John
Deputy Director, Video
IAB

Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.

Brad Stockton

Dentsu Aegis Network

Brad  Stockton
Brad Stockton
Vice President, Video Innovation
Dentsu Aegis Network

Brad Stockton is Vice President of Video Innovation at Amplifi. In this role, Brad oversees video investment strategy which is inclusive of Addressable TV, Programmatic TV, Connected TV and Online Video across Dentsu Aegis Network. Prior to joining Amplifi, Brad was a Media Manager at Henkel overseeing the North American Beauty portfolio. Over the last decade Brad has worked for multiple agencies in which he focused on both Linear TV and Digital Video across various client categories including Pharma, QSR, Studio and CPG. Brad studied Marketing at Ramapo College of New Jersey where he was a collegiate soccer athlete.

2:00 pm - 2:30 pm
MOBILE TRACK: The Rise of Immersive Storytelling Through AR
Topics Include:

- How do you see AR’s role in our industry evolving from quick, social entertainment to framing experiences in editorial, branded content and programming?

- What are the best AR use cases for more immersive engagement?

- How can marketers start telling stories with the new AR tool set?

- What will accelerate the most change with AR over the next few years?

Sponsored by:

Verizon Media

Rori DuBoff

Accenture Interactive

Rori  DuBoff
Rori DuBoff
Managing Director, Head of Content Innovation and Strategy
Accenture Interactive

Rori DuBoff is a strategic and innovations thought leader in the extended reality space, spanning VR AND AR experiences. In her current role as Managing Director, Head of Content Innovation and Strategy for Accenture Interactive, Rori focuses on strategically applying immersive technologies for business and brand transformation. Rori has over 20 years experience working in digital marketing, integrated media and creative brand advertising.

Prior to Accenture, she was Global Head of Digital Strategy, EVP at Havas Media Group, where she led and managed strategic planning worldwide, and she has also held senior positions at Ogilvy, IPG and Omnicom. Rori is a regular public speaker and writer on marketing innovation and strategy, and in 2015 took a short break from focusing on her own work to judge that of others, as a Cannes Lions Media Juror.

Tony Gemma

Verizon Media

Tony  Gemma
Tony Gemma
Head of Innovation
Verizon Media

Tony Gemma is the Head of Innovation at Verizon Media.  In this role, he is focused on building toward the future today by accelerating next-generation media solutions to test with the world’s leading brands.

Previously, Tony held roles as Head of Mobile at AOL and Regional Vice President of Sales at Millennial Media in which he was responsible for accelerating mobile strategy for the US business lines.  Prior to joining Verizon Media, Tony held marketing strategy roles at Starcom MediaVest Group and SAP working with brands such as Microsoft, General Motors, Sara Lee, and Allstate Insurance.

An experience seeker, you can often find Tony biking, hiking, skiing, running, or marching in the occasional music processional to get himself from point A to point B. 

Josh Gold

RYOT

Josh  Gold
Josh Gold
Executive Producer, Head of Production
RYOT

Josh Gold is a creative executive with over 15 years of experience in developing and producing award-winning content for film, television, branded digital, and 3D formats. Josh currently sits at the unique intersection of technology and storytelling, leading all production for RYOT, Verizon Media’s innovation content studio. At RYOT, Josh’s focus is on the advancement of immersive and mixed reality experiences as well as creating original content across Verizon Media’s suite of brands, including Yahoo, Tumblr, and HuffPost.

Josh started his career in traditional film and television as a studio production executive at WB and Sony, working on projects including The Hangover film franchise and the hit CBS series, Cold Case. Following his favorite writers and directors into advertising and branded content, Josh joined Tool of North America as Executive Producer. In his role at Tool, Josh led creative teams responsible for multiple Lion, Clio, and Webby-winning advertising projects. He also produced the company’s first feature film and sold numerous cable, network scripted, and unscripted series.

Most recently, Josh served as Executive Producer of Brand Partnerships at GoPro. While there, he founded the branded content department and oversaw all content strategy and production for the vertical. At GoPro, Josh was also part of the executive leadership team tasked with building out a full OTT platform and content slate for the camera maker.

Steve Rossi

Activision Blizzard

Steve  Rossi
Steve Rossi
Director of Global Esports Partnerships
Activision Blizzard

Dave Smiddy

Intel Studios

Dave  Smiddy
Dave Smiddy
Head of Product
Intel Studios

Dave Smiddy is the Head of Product Development at Intel Studios in Los Angeles, California. At Intel Studios, he leads a diverse team of engineers, scientists and creatives who are creating the next generation of storytelling production environments. He is an Executive Producer of Reggie Watt’s VR experience, Runnin’, which premiered at Sundance in 2019 and went on to win the award for best interactive VR experience at SXSW. He is the Technical Producer for Intel Studios’ joint production with Paramount, “Grease AR,” a multi-user table-top augmented reality music video that premiered at Cannes in 2019. Prior to Intel Studios, Dave was VP of Product at Alibaba building large scale data-driven social mapping services. Over the last twenty years he has led the development of mobile applications and services with a broad set of technology and media and entertainment companies delivering groundbreaking experiences to a billion consumers. Dave studied Japanese History at UC Berkeley and his interests include film, photography, storytelling, AI, design, cybernetics and cycling.

2:00 pm - 2:30 pm
DATA TRACK: AI Transformation in Marketing
Topics Include:

- How is AI changing the nature of advertising and marketing?

- What is the ROI of AI, and how do brands measure success?

- What are the potential ethical implications of AI?

Sara Roberston

Xaxis

Sara Roberston
Sara Roberston
Global Vice President, Product and Engineering
Xaxis

Sara Roberston is Global VP, Product and Engineering at Xaxis. Sara is responsible for the development and success of Copilot, Xaxis‘ proprietary artificial intelligence engine. Copilot has employed machine learning techniques to optimize digital advertising campaigns across 47 countries, driving double-digit performance improvements for Xaxis clients.  Sara oversees a team of 40+ engineers, data scientists, and product managers around the globe and applies her skills and team toward helping Xaxis continue to innovate in the digital advertising space.  

 

Prior to Xaxis, Sara managed the platform behind 1000’s of artist fan clubs, websites, and merchandise shops at Warner Bros Records, giving her the opportunity to party with rock stars like Metallica, Michael Bublé, and My Chemical Romance.  She’s also won a bronze medal in genetic engineering for using kombucha to grow clothing, she started the biggest emo kid website on the Internet (Melodramatic.com, now retired,) and she moonlights as a semi-professional blackjack player. 

 

Sara’s broad-reaching professional experience has given her a unique perspective on product development and engineering: she’s able to bridge the gap and explain highly technical concepts in a way that is clear and entertaining for non-technical listeners.  A self-taught engineer, she’s an Ivy League dropout, a member of Mensa, and a mother to two little girls who already know how to code. 

Alex Kubo

Burrow

Alex  Kubo
Alex Kubo
Head of Intelligence
Burrow

Alex Kubo is the Head of Intelligence at Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture to satisfy the evolving needs of the modern consumer. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Alex joined Burrow in 2016 as the co-founders were graduating from Y-Combinator and led all of the company’s growth initiatives through launch in April 2017 until recently when he formed Burrow’s Intelligence team. As Head of Intelligence, he brings a data-first approach to Burrow’s innovation, product development, e-commerce optimization, and strategic marketing and operations initiatives. Alex has a B.S. from Lehigh University and an M.B.A from The Wharton School. A lifelong Manchester United fan, Alex enjoys watching European football on the weekends with his wife, Ashley, and son, Kai.

2:45 pm - 3:15 pm
VIDEO TRACK: The Future of Data-Driven Video
Topics Include:

- How can data help brands deliver innovative storytelling through video?

- How does data improve not only through but also in how the actual creative message is formed?

Grant Gudgel

Teads

Grant  Gudgel
Grant Gudgel
Vice President, Head of Teads Studio, North America
Teads

Grant runs Teads Studio, the client strategy practice at Teads.  His sandbox is at the intersection of creative, data and media; working with brands to build smart dynamic creative strategies and executions that are personalized to each user over the course of the customer journey.

Grant came to the digital advertising world through a series of fortunate accidents. Drawing on an insatiable curiosity he has at various times been an entrepreneur, a ski bum, a consultant and a home builder. He has started, sold and advised businesses ranging from digital advertising, IoT, mobile apps, robotics, machine learning, education and non-profits.

In spite of this he considers his greatest accomplishment in life as having helped make two small humans with nothing more than will power and a lovely partner. He’s currently building a cabin in the woods of upstate New York as both a pleasant weekend getaway and a hedge for when the machines take over.

Nina Munoz

IAB

Nina Munoz
Nina Munoz
Director, Video Center of Excellence
IAB

Nina, Director, Video Center of Excellence, works closely with industry leaders to identify challenges and opportunities that face advertising within the evolving video landscape. In collaboration with IAB members, Nina develops industry guidelines, best practices, and thought leadership to help provide clarity to the marketplace.

Prior to joining the IAB, Nina spent 6 years at Nielsen conducting gold standard cross platform research and providing best in class client service across a diverse set of TV, ad agency, and advertiser clients. Prior to her departure, she was leading the agency vertical of Nielsen Social – a leading provider of social TV measurement that helps agencies maximize the impact of cross platform marketing and advertising solutions. Before that, Nina was with Nielsen’s Media Analytics division where she spearheaded custom solutions surrounding promotion planning, cross platform analytics, ROI, etc.

Nina received a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, where she concentrated in Marketing and International Business.

A.J. Storinge

Hearts & Science

A.J. Storinge
A.J. Storinge
Managing Executive Director-Media (AT&T)
Hearts & Science

A.J. is on a mission to find innovative ways for consumers to fall in love with brands like AT&T. It’s not just about flowcharts and reports at Hearts & Science; he is known for interrogating a client’s challenge with the right questions to build solutions that create shareholder value and competitive advantage in today’s marketplace.

With over 30 years of experience, A.J. has served as PepsiCo account leader at OMD as well as the Chief Strategy Officer before becoming the CEO and founder of MetaVision Media. He is intrigued by behavioral economics, but that’s just the beginning. Take a cab ride with him through NYC and you’ll find he’s a fun fact dispenser for every part of his city too.

Matthew Toscano

Condé Nast

Matthew  Toscano
Matthew Toscano
Vice President, Video Distribution & Operations
Condé Nast

Matthew Toscano is vice president, video distribution and operations, Condé Nast Entertainment (CNE), reporting to Teal Newland, senior vice president, marketing, distribution and new platforms, CNE.

Toscano is responsible for day-to-day digital video operations and partner management across the entire Condé Nast portfolio of brands. Toscano oversees distribution and partnerships, video operations, scheduling and planning, partner and revenue analytics, YouTube channel management and the company’s video content management system. He also works closely with the company’s client-facing teams on video activation, video productization, marketplace positioning and revenue optimization.

Toscano joined CNE in 2015 as Director of Partner Management to build the division’s partner management & operations function and was promoted to vice president in 2017, adding digital video operations, scheduling and planning to his responsibilities.
He manages all offsite video partnerships, including YouTube, Amazon Prime, Facebook, Twitter, SkyUK, Oath, Hulu, PlutoTV, Xumo and more. Most recently, he helped oversee the launch of Conde Nast’s first standalone OTT apps for its iconic
brands WIRED and Bon Appetit on AppleTV, Roku, AndroidTV and Amazon Fire TV. In addition to launching large scale strategic partnerships, Toscano defines best practices and operationalizes new workflows for publishing premium video content across the company, including the creation of CNE’s first full-time, in-house YouTube optimization team.

Prior to joining CNE, Toscano lead primary research, strategy and analytics functions at iNDEMAND Networks and Time Warner Cable, where he was instrumental in building new reporting, analytics and insights capabilities in the hyper competitive VOD/PPV/EST/OTT space for the major film and television studios, professional sports leagues and pay-per-view event providers.

Toscano attended Rutgers University where he earned degrees in Information Technology & Informatics and Communications & Media Studies.

2:45 pm - 3:15 pm
MOBILE TRACK: Content to Commerce: Social Selling and Affiliate Marketing in a Mobile-First World
Topics Include:

- How does affiliate marketing work, and where in the funnel is it most effective?

- How do you create lasting, meaningful relationships with your customers when they are not engaging you directly?

- What is the role of AI in affiliate marketing?

Nilla Ali

BuzzFeed

Nilla Ali
Nilla Ali
Vice President of Strategic Partnerships
BuzzFeed

Nilla Ali is the Vice President of Strategic Partnerships at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel, the Walmart and Tasty app integration, and BuzzFeed Reviews.

Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 5x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award and was nominated in 2018 for Rakuten’s Most Innovate Campaign and Advertiser’s Choice.

Nilla has extensive experience in the performance marketing space. Prior to joining BuzzFeed in 2016, Nilla helped build and ran the affiliate business at Time Inc., establishing direct partnerships with 500+ retailers. During her tenure at Time Inc., Nilla was on the advisory board of multiple affiliate networks, and the affiliate business was nominated for, and earned multiple industry awards, including Linkshare’s 2016 Rising Star Publisher award and CJ’s 2016 New Publisher of The Year Award.

Susan Borst

IAB

Susan Borst
Susan Borst
Vice President, Mobile
IAB

Bruce Kiernan

Wavemaker

Bruce  Kiernan
Bruce Kiernan
Managing Partner, Head of Commerce
Wavemaker

A programmatic strategist with 14+ years of digital experience, Bruce is responsible for delivering robust performance marketing strategies for the agency’s domestic and global clients while driving forward Wavemaker’s performance marketing capabilities. In his prior role, he focused on driving growth through the use of data and real-time buying and crafted a proprietary programmatic buying practice that delivered measurable business impact for the client. His proven leadership and keen understanding of insights and audience targeting is helping guide clients through the increasingly complexities of the programmatic landscape.

Prior to joining Wavemaker, Bruce worked across several prominent brands such as IBM, Intel, Sprint, Intel during his time at Mindshare, along with Reckitt Benckiser and Farmers Insurance.

Additionally, Bruce actively participates in several industry panels and presentations as a member of the digital marketing community, plays a critical role in building out new agency initiatives and staff, and acts as a member of vendor advisory boards. Bruce was named as one of the Internationalist’s 2018 Agency Innovators.

Stephanie Swingle

Mizzen + Main

Stephanie Swingle
Stephanie Swingle
Chief Marketing Officer
Mizzen + Main

Stephanie is the CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.

Prior to joining Mizzen+Main, Stephanie worked in brand management at PepsiCo and on the Veuve Clicquot marketing team with Moët Hennessy. She also worked as a strategy consultant with Accenture, where she started her career advising clients within the consumer products, energy, and financial services sectors.

Stephanie holds an undergraduate degree from Rice University and an MBA from Harvard Business School.

2:45 pm - 3:15 pm
DATA TRACK: How Emerging Ad Formats Impact the Delivery of Consumer Messaging
Topics Include:

- How do the different ad formats change how brands speak to their consumers?

- What impact do these new formats have on finding the right audience and delivering the right message at the right time?

Carolina Arguelles

Snapchat

Carolina  Arguelles
Carolina Arguelles
Head of AR Product Marketing
Snapchat

Carolina Arguelles is head of AR Monetization Product Strategy for Snap, Inc. in Santa Monica, California. She works in tandem with product managers and engineering leads to bring new AR capabilities and buying methods to market for advertisers. Previously at Snap, she led measurement thought leadership across verticals and products and has held similar roles at several leading measurement companies, including Nielsen.

Maureen Bosetti

Initiative

Maureen Bosetti
Maureen Bosetti
Chief Partnerships Officer
Initiative

Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of GM MediaWorks. At GM Maureen worked on several dayparts including Sports, Syndication and Cable. After one year Maureen was promoted to a Buyer managing over $100MM in TV inventory and negotiated several marquee deals including the Olympics, NBA and MLB.

In 1997, Maureen then went to work on the sales side at Discovery Communications as a Sales Planner. At Discovery she learned the sales side of the National TV marketplace which proved invaluable. Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.

After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola Maureen ran their marquee Olympics sponsorship which was in excess of $60MM in addition to managing their juices and water brands. At McCann Maureen was the recipient of their prestigious Truth Well Told Award recognizing employees that have made a difference in the organization.

Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands.

In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients as well as participating in successful new business pitches including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings in excess of 400MM+.

Maureen joined Initiative in February of 2016 and is currently the Chief Partnerships Officer overseeing all investments across the portfolio of clients. Maureen works closely with MAGNA to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.

Maureen’s experience spans across several key categories including auto, retail, wireless, film/entertainment, beverage, pharma, casual dining, insurance and packaged goods.

Maureen graduated from Fordham University with a BA in Communications and has since been an alumni sponsor mentoring graduating students in the media field. In addition, Maureen has volunteered her time giving back to the community through various teaching programs.

As an active member of the media industry Maureen is on the 4 As National Broadcast Committee.

In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders. Maureen was also named one the 2013 Working Mothers of the Year as selected by AWNY and Working Mother Magazine. In 2013 AdWeek highlighted Maureen as a Media All Star.

Monica Fogg

IBM

Monica  Fogg
Monica Fogg
Product Director
IBM

Monica Fogg is the product director for Watson Ads at IBM Watson Advertising. Watson Advertising offers marketers and advertisers a portfolio of media, data, and AI-powered technology solutions that can help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

As the product leader for Watson Ads, an industry-first solution that learns and interacts with consumers through advertising, Fogg’s responsibilities include product positioning, adoption, and evolution; performance messaging and optimization; client and agency engagement; market assessment; as well as pipeline development. She is charged with developing key messaging and creating the rollout strategy to drive product adoption for this unique solution. As such, she plays a critical part in each Watson Ads experience – from ideation to execution and measurement.

Previously, she was the product marketing lead where she launched Watson Ads and oversaw the marketing and brand positioning for the offering.

Through Watson Ads, consumers can interact directly with brands by having a personalized two-way conversation within an ad experience. This offering leverages IBM Watson’s natural language and conversation capabilities to help consumers prepare a new meal, find their dream car…or even relieve allergy symptoms. With each interaction, the Watson Ads get smarter and it helps brands understand consumers like never before because they are able to get direct insight into what their consumers are thinking and looking for.

Prior to Watson Advertising, Fogg was the senior manager of sales development at Pandora where she partnered with Pandora’s national sales teams to develop strategic partnership marketing solutions to present to existing and prospective clients. She has also held a series of ascending roles at Nickelodeon in the digital integrated marketing team as well as the licensing team, working across categories.

Fogg received her bachelor’s degree from University of Delaware.

Adam Green

Broadsign Reach

Adam Green
Adam Green
Senior Vice President and General Manager
Broadsign Reach

Orchid Richardson

IAB

Orchid Richardson
Orchid Richardson
Vice President and Managing Director, Data Center of Excellence
IAB

Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.

Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.

Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.

Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.

Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.

She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.

A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.

3:15 pm - 4:00 pm
Networking Break
4:05 pm - 4:30 pm
The Future of Social Insights and Product Development
Though many believe social media has become commoditized, there is still a world of untapped potential hidden in social communities, cultures, and conversations. While historically social insights are used to drive marcomm strategy, few have explored their potential as a product development tool. Michael Lebowitz provides a look into the work his agency is doing to help clients create market-driven products, the insights for which are derived from the company's proprietary social listening platform. In this talk, learn how the agency approaches social listening, and then uses those insights to create products that, in a way, consumers developed themselves.

Michael Lebowitz

Big Spaceship

Michael  Lebowitz
Michael Lebowitz
Founder & Chief Executive Officer
Big Spaceship

Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.

4:35 pm - 5:00 pm
Evolving a Media Company for the 21st Century
Taking a page from the disrupter playbook, legacy publishers and brands understand the need to provide purpose to their consumers and add value to their lives. Hearst Magazines President Troy Young shares how the changes in media content and distribution have forced a reckoning among the industry to be more nimble and pursue data more thoughtfully in order to thrive in an era of disruption.

Troy Young

Hearst Magazines

Troy  Young
Troy Young
President
Hearst Magazines

Troy Young is president of Hearst Magazines, one of the world’s largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. He is also a senior vice president of Hearst.

Young joined Hearst in 2013 as president of Hearst Magazines Digital Media, where he built a continuously growing division that creates and manages the content, technology, operations, product and business development strategies for 20 digital brands in the U.S. The portfolio includes Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR and Delish, as well as Sweet, a collaboration with Snapchat on its Discover platform.

In 2015, Young was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged,” leading to a 75 percent increase in revenue, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.” In 2014, Young was inducted to MIN’s Digital Hall of Fame, and in 2013 he was named to the FOLIO 100, a list of the most influential and impactful media professionals of the year. Young was also one of MIN’s Most Intriguing People the same year.

A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).

5:00 pm - 5:15 pm
Closing Remarks
5:15 pm -
Cocktail Reception
Photos
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Who's Attending?

IAB events bring together senior-level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem. Early registered attendees include:

Companies participating in NexGen Marketing Summit
Dawn Abotsi
Media Manager
H&M
Mark Addison
Minister of Special Affairs
eye/o GmbH
Anika Aleyne
Programmatic Analyst
Starcom Worldwide
Nilla Ali
Vice President of Strategic Partnerships
Buzzfeed
Amber Almezy
Associate Brand Manager
Bayer
Ann-Sofi Andersson
Associate Director, Digital Media
SMA
Jake Annear
Manager, Content and Innovation
LVMH – Moet Hennessy
Allegra Armstrong
Programmatic Partnerships
Cedato
Rainey Badcock
Junior Manager, Online Advertising
SIXT rent a car
Ali Baker
Mgr-Ecommerce Mktg
Verizon Wireless
Glenn Barnard
Online Media Strategist – Ad Operations
Harmelin Media
Jennifer Batchelder
Data-driven Marketing Account Executive
Equifax
Jay Baum
Marketing Events and Communications Director
Tremor Video DSP
Mike Beck
Digital Ad Operations, Manager
IPG Mediabrands
Karen Belt
Sr Director
TIAA
Scott Bender
Global Head of Publisher Strategy & Business Development
Prohaska Consulting
michael benedek
CEO
Datonics, LLC
Eric Bennett
Digital Marketing Manager
TB12
Daniel Bennion
SVP Product Management and Marketing
LumenAd
Brian Bertrand
Digital Sales Manager
Cable One Advertising
Joseph Binder
Global Technology Manager
MediaCom
Andrea Bisram
Global Ad Tech Manager
Starcom
Lydia Boychuk
Pharmavite
Director – Marketing
Patrick Brown
Sr. Business Analyst
Digitas
scott brown
SVP Technology & Strategic Relations
Nielsen
Lauren Bush
Global Marketing
BlackRock
Jen Byrnes
Director, Data Marketing Solutions
Morgan Stanley
Sylvana Caballero
Assistant Digital Marketing Coordinator
Chobani
Emily Cain
Senior Associate, Digital Marketing
Capital One
Jacqueline Cajo
Ad Operations
Jacqueline Cajo
Sarah Carey
Senior Director of Branded Content
HearstMade
Krista Cartee
Co-Owner
TargetonStar
Brian Catalano
DIRECTOR, Digital Marketing
Leukemia & Lymphoma Society (LLS)
Nelson Catarino
Senior Director, Media & Digital
SIMON
Paul Cavalluzzi
Director, Analytics, Insights
Publicis Media
Stacy Chan
Executive Director Programmatic Solutions
PHD Media
Gabriel Chapman
Director
PepsiCo
Angel Chen
Manager
IPG Mediabrands
Amanda Cheung
Senior Media Planner
Heartbeat Ideas
Rob Christensen
VP Sales Strategy & Partnerships
Vevo
Heather Cisz
VP of Strategy
Linked Media
Randy Clark
EVP, Sales
SRAX
Will Clayton
SVP Digital Products
Wiland
William Cogar
Director of Marketing
Hawthorne
Jessie Cohen
Associate Media Director
Heartbeat
Harvey Cohen
Empire State Development
CMO
Kerry Columbro
Manager, Cross-Channel Media
TD Ameritrade
Jaclyn Consoli
Digital Acquisition Associate
Avis Budget Group
Dylan Coughtrey
Account Executive – Data Partnerships
Ibotta
Douglass Craig
Director, Digital Media
Vera Wang
Craig Crile
Chief Strategist
Group C
Maddy Cross
Cross Channel Director
90octane
Brian Crowley
Director of E-Commerce & Digital Marketing
NEST Fragrances
Humberto Cruz
Head of Digital
HAVAS Media International
Liz Cummings
Associate Media Director
Heartbeat
Steve Cummings
VP, Marketing
Marpac, LLC
Nick Daley
Digital Sales Executive
Valassis Digital
Justin Dantonio
Senior Director of Sales
Wallaroo Labs
Catherine D’Aragon
VP Marketing
Expanscience
Rob DeFillippo
Analyst, Programmatic
Starcom Worldwide
Alfonso DeGaetano
Director, Data Driven Marketing
Data-driven Marketing by Equifax
Mary Jane DeGennaro
Director of Publisher Development
Integral Ad Science
Kara Dempsey
Founder
White Owl Training & Consulting
Astrid Diaz
Media Technology Manager
Publicis Health Media
Sam DiTomasso
Associate Media Director
Harmelin Media
Taylor Donohue
Integrated Account Director
NCM Media Networks
Vince Dorvil
Senior Digital Analyst
SSCG Media Group
Troy Dreier
Senior Editor
StreamingMedia.com
Steve Dugan
VP, Programmatic (Samsung)
Starcom
Yoni Ellert
Director of Growth Marketing
DraftKings
Laura Ellner
Founder
UNRACKED Marketing, LLC
Vince Errico
Chief Digital Officer
Trusted Media Brands
Kellie Felsten
Cross Channel Director
90octane
Vanessa Ferri
Director, Partnership Development
Innovid
Tamera Ferro
VP, Marketing
Maisonette
Aaron Fetters
Chief Revenue Officer
Deklared
Ana Figueroa
Associate Director
Publicis Media
Robert Finch
VM1
Associate Director, Data Platforms
Danny Fishbein
Partnership Sales Associate
NMPi
Ian Fitzpatrick
Head of Global Content & Digital Marketing
New Balance
Anthony Flaccavento
Chief Revenue Officer
Tremor Video DSP
Ali Flack
Vice President, Media
Hudson’s Bay Company
Will Flaherty
VP, Growth
Ro
Wendie Force
Media Services Manager
Conair Corporation
Sydney Friedkin
Digital & Marketing Analytics Manager
Chobani
Nicholas Fung
Programmatic Associate
Coty – Beamly
Jessica Galfo
MARKETING CONCEPT MANAGER
H&M
Patrick Gamble
Shopper Marketing Analyst
PepsiCo
Gianina Gasbarro
Digital Marketing Manager
Lacoste
Annmarie Gatti
Marketing Director
Premion
Emily Georgalas
Communications Manager
Nikon
John Ghosh
General Manager, Publisher Relations
district m
Evan Giamanco
SVP, Sales Ops & Strategy
WarnerMedia
James Gilbert
Dir-Digital Acceleration Grp
Campbell Soup Company
Shannon Gorman
Associate Brand Manager
Henkel
Beate Gran
Digital Media Manager
Visit Norway
Matt Grandchamp
Sales Executive
YouAppi
Jason Gray
Head of Marketing
Charles Tyrwhitt
Ben Griffon
Digital Design Director
Marpac, LLC
Javier Guemes
Creative Director
Orci Agency
James Ha
VP of Marketing & Communications
Master & Dynamic
Jack Haber
President
JJH
Jeffrey Handler
VP
Saint Peter’s University
Ryan Hansen
CEO / Founder
LumenAd
Adriana Hartung
Digital & Marketing Analytics
Chobani
Erum Hasnain
Partner
Idea Farm Ventures
Tim Hecht
Sr. Manager, Advertising and Media
TD Ameritrade
Andrew Henry
VP, Client Services
Joystick Interactive
Luis Hernandez
Marketsmith
EVP, Strategy & Customer Experience
Woodie Hillyard
Director, eCommerce
Casper
Delia Hirsch
Assoc Brand Mgr-Dr Scholl’s
Bayer
Cynthia Ho
Associate Director, PBU (Unilever)
Mindshare
Shari Hoenig
Vice President, Ecommerce + Marketing
Yummie
Thomas Horak
Digital Marketing Manager
Babbel
Jesse Horwitz
Co-CEO/ Co-Founder
Hubble Contacts
Aleen Hosdaghian
Sr. Dir Marketing
SUN Pharmaceuticals
Kimberly Howard
Vp Digital
The Thomas Collective
ILun Hsu
Digital Analytics Lead
Capital One
Hilary Hugin
Media Investment Manager
Chobani
Angela Hui
Media Director
Soubriet Byrne & Associates
Denise Humphreys
Senior Director New Venture Marketing
PGA TOUR
Janis Hurt
Director of Advertising Sales
Cable One Advertising
Garrett Imeson
Director of Marketing
Splash Wines
Robert Imeson
CEO
Splash Wines
Sarona Isaac
Senior Media Planner
Heartbeat
Bryant Ison
Chief Marketing Officer
Columbia Care
Gillian Jabes
Director of Marketing
Groups: Recover Together
Abhishek Jadon
Senior Director Consumer Data Strategy
PepsiCo, Inc.
Camilla Jesko
Marketing Manager – Proprietary Brands
Hercules Tire
Lauren Johnson
Senior Reporter
Business Insider
Stacy Jolna
Chief Marketing Officer
ClixTV
Courtney Jones
Analyst
Publicis Media
Benjamin Jurist
Founding Partner
GRAIN Group
Dan Kaplan
Associate Manager
PepsiCo
Jon Katz
CMO
FANCHEST
Laura Kavanagh
Executive Director
Mullenlowe Mediahub
Allison Keane
Head of Public Relations
Hearst Magazine
William Keefe
President
Julianna Rae
Kathryn Kercher
Dir Radio/Audio
Norton / LifeLock
Chris Kimball
Director of Data & Media Services
MeritDirect
Bonnie Kintzer
President & CEO
Trusted Media Brands
Peter Knowles
Senior Product Manager
Amazon
Paige Koeppel
Senior Programmatic Manager, NA
Beamly
Sean Kornfeld
Associate Director
ICON International
Lauren Kramer
Manager
ICON International
Paul Krasinski
CEO
Epicenter Experience
Marc Kravets
General Manager
Proactiv
Ben Kulikowski
SVP Account Manager
ClixTV
Barbara Kymer
Director, Voluntary Product & Enrollment Marketing
Prudential
Luc LaGasse
Shopper Marketing Associate Analyst, Water+
PepsiCo
Julie Lane
SVP, Digital
Freedom Mortgage
David Lara
Director of Emerging Brand Strategy
Agency Within
Michael Lebowitz
CEO & Founder
Big Spaceship
Sherri Lee
Associate Manager
Pepsico
Wayne Lee
President
Wayne’s World Media Group
Liz Lee
Director of Data Partnerships
Ibotta
Richard Leeds
CEO – Chief Creative Visionary
Comfort Concepts, LLC.
Mark Lefkowitz
Exec VP & Media Dir
Furman Roth
Jeff Lin
Co -founder
FANCHEST
David Lindez
VP Business Development
LOTaDATA
Diana Lu
Associate Director, Data Architecture
Spark Foundry
Mike Martyniuk
Manager, Digital Acquisition
Avis Budget Group
Kim Matio
VP, Media Operations
Converge
Kyle Maurer
Vice President, Digital Marketing
Monster Energy
Megan Mazzullo
Associate Brand Manager
Bayer
Mike McAnulty
Director of Traditional Media
Linked Media
Lisa McCaddin
Integrated Producer
Prudential
Dana McGovern
Director of Sales
Tremor Video DSP
Renee Mckinney
Director of Advertising Operations
Cable One Advertising
Sarah McLean
Senior Strategist
True Radius Marketing
Danielle McMurray
Development Director
AARP
Liza Meneades
Account Director
SRAX
Lydia Merizon
Portfolio Insights & Analytics
PepsiCo
Daryl Millar
VP, Digital
Marpac
Mike Miller
Growth Manager
Ro
jenny miller
President, JEM PROMOTIONS
Jem Promotions
Suyog Mody
Co-CEO
Driftaway Coffee
Andrew Moers
VP, Growth
Blue Apron
Wes Monbaron
Director of Agency Services
Linked Media
Robert Mooney
Director, Enterprise Strategy
Publicis Media
Stephan Moore
ecommerce manager
Jazzwrap
Christine Mormile
Group Media Supervisor
Greater Than One
Chris Morse
VP Growth, Americas
M&C Saatchi Performance
Johanna Moscoso
Director Ad Sales Research
Turner Broadcasting
Yulia Mullins
Associate Media Director
Beamly
Ian Mundorff
Global Head of Media
HP Inc
Matt Murphy
SVP, Channel Partnerships
SITO Mobile
Claudia Naim-Burt
Director, Brand Communications
Framebridge
Kaitlyn Nastro
Digital Media Associate
ICON International
Bridgette Nealon
Marketing Strategy
Capital One
Erick Neher
VP Mktg – Hearst Magazines
Hearst
Kristoffer Nelson
COO
SRAX
Carissa Newton
Director of Marketing
Cunningham Restaurant Group
Andrew Nham
 
ASUS
Sam Nunez
Managing Director
Deloitte Digital
John nutter
Digital Sales Executive
Valassis
Vincent Obermeier
President
Tresensa
Osman Oksoy
Director
PwC
James ONeill
Media Allegory
VP, Interactive Media
Maureen O’Neill
Manager, Data Architecture
Spark Foundry
Maarten Ordelman
Head of Marketing
SIXT rent a car
Kelsey O’rourke
Valassis
Valassis Digital
Wilber Ortiz
DentsuX
 
Nicole Ou-Yang
VP Marketing & Advertising
Citi
Josh Palau
Vice President of Digital Strategy and Platforms
Bayer Consumer US
Helene Parker
Programmatic Media Manager
French West Vaughan
Matt Pelino
Sales Manager, South
TripAdvisor
Michael Penn
Associate Director, BD
M&C Saatchi Performance
Yevgen Peresvyetov
CEO
Adkernel.com
Michael Perog
EVP Advertising Sales
ClixTV
Melissa Perrier
Senior Associate
IPG Data & Tech
Juliane Pietzsch Murphy
Sr. Online Marketing Manager USA
Sixt rent a car
Sara Pollack
Associate Director of Marketing
ForwardPMX
Matthew pollock
VP Creative Director
Curriculum Associates
Carina Pologruto
Marketsmith
Chief Innovation Officer
Justin Potts
Marketing & Business Development Manager
ADVANTAGE TRAILER
Jonathan Powell
VP, Agency Development
Tremor Video DSP
Matt Prohaska
CEO & Principal
Prohaska Consulting
Jason Prziborowski
Senior Marketing & Digital Manager
Mezzetta Foods
Maryann Pulvirenti
Senior Vice President
Bank of America
Michael Quigley
Regional Sales Director
IPG Mediabrands
Mykolas Rambus
General Manager, Data-Driven Marketing
Equifax
Brionne Ram-Singh
Manager, Digital Investment
Media Storm
Andy Reichgut
EVP, CMO
Garden Lites
Adam Reiser
Digital Strategy Manager
Linked Media
Gaitree Ricknauth
Marketing Manager, Media
Northwell Health
Todd Riley
President
True Radius Marketing
Heather Rimsky
DVP Media HBC
Saks Fifth Avenue
Michelle Ritorto
Master & Dynamic
Brand Communications Director
Carlos Rodriguez
Director of Product Management
Reed Exhibitions
Xavier Rodriguez
Account Director
SRAX
Reena Rooprai
Director, Shopper Strategy
PepsiCo
Stefanie Rosenberg
Shopper Insights Senior Analyst
PepsiCo
Matt Rossi
Marketing Analyst
PepsiCo
Noah Rubeling-Kain
Director of Marketing & Strategy
Duckpin
Laura Rush
B.A.S.S., LLC
Director of Sales Development
Geoffrey Sanders
SVP, Growth Marketing & eCommerce
Casper
Johanna Sandoval
Business Development Director
Havas Media International
Sharona Sankar-King
Expert Vice President – Marketing Excellence
Bain & Company, Inc.
Eva Schmiedleitner
Manager Interactive Communications
Austrian Tourist Office
Jonathan Schulz
Chief Marketing Officer
VIANT
Craig Schwarz
Short Form Media Group Director
Havas Edge
Jerrold Seeman
CEO
Luxcore, Ltd.
Jil Shah
Direct to Consumer
Colgate Palmolive
Amir Shaikh
Assoc. Director of Global Technology
Starcom Worldwide
Jonathan Shriftman
Founder
Snaps
Jonathan Shriftman
Founder / Head of Partnerships
Sole Bicycles / Snaps
Lexi Sigesmund
Sr. Manager Content & Digital
Chobani
Lisabeth Simmons
Director, Market Research & Strategic Planning
Luxcore, Ltd.
Robert Simpson
Sales Manager
Equifax
Jay Sivasailam
VP Digital Marketing & Social Media Strategy
UnitedHealthcare
Kat Smolarek
Vice President
The Thomas Collective
Holly St. John
Marketing Director
MetLife
George Stella
VP, SRAX Shopper
SRAX
David Stewart
VP, Business Development
BIGtoken
Jeremy Straight
SVP, Business Development
Lightstream
Ervin Strnisnik
VP Marketing
Flaviar
Edward Sullivan
CEO & Chairman
ClixTV
Stephanie Swingle
CMO
Mizzen + Main
Molly Szkotak
Senior Manager, Brand Voice
Marpac, LLC
Heather Talty
Director, Ad Operations
IPG Mediabrands
Daniel Teore
Digital Advertising Specialist
AOPA
Bev Thorne
CMO
Freedom Mortgage
Nico Timpani
Senior Business Analyst
Capital One
Adam Tishman
CEO
Helix
Nicole Tortorella
Supervising Integrated Producer
Prudential
Melissa Tramantano
Digital Marketing Consultant
Marketsmith
Kristina Trimmer
Senior Integrated Producer
Prudential
Michael Tripodi
VP, Director Digital Strategy & Investment
Evergreen Trading
Leah Tucker
Director, Brand and Strategy Marketing
Cirque du Soleil Entertainment Group
Joseph M Tufano
Group Manager, Digital Media
ICON International
Lisa Utzschneider
Chief Executive Officer
Integral Ad Science
Kevin Vail
Director of Ad Operations
Converge
Dana Valentino
Senior Brand Manager
Bayer
Stacy Vargas
Digital Marketing Manager
PGA TOUR
Ashley Vargas
Digital Marketing Specialist
Lacoste
Jared Vestal
SVP, Head of Marketing
FoodKick & FreshDirect
John Vilade
Head of Sales
Premion, a TEGNA company
Will von Schlegell
Assistant Campaign & Communication Strategist
Chobani
Isha Vyas
Brand Manager
Henkel
Jim Wang
Director of Search
Ro
Ye Wang
Associate Director
Spark Foundry
Julia Wang
Integrated Marketing Director
Dimassimo Goldstein
Jasmine Wang
Digital Media Supervisor
Noble People
Takuya Watanabe
President & CEO
Media Japan Network
Mitchell Weinstein
SVP, Digital Media
ICON International
Mike Weissberg
Digital Marketing Manager
Construction Specialties
James White
President
Maverick Sales & Marketing, Inc.
Stephen Whiteside
Reports Editor
Warc
Iain Whyte
CEO
Pelican Water Systems
Katrina Witherspoon
SVP Marketing
Ebony Media Operations
Menashe Wodinsky
Head of Paid Media
B&H Photo
Stephanie Wolthoff
Randstad Technologies
Account Executive
Johnny Won
Global Ad Tech Director
Mediacom
Jimmy Wu
VP, Brand Marketing
Freshly
Kim Yahav
VP, Sales
YouAppi
Aimee Yoon
Associate Director
Cadillac
Troy Young
President
Hearst Magazines
Kristen Yraola
VP, Digital Marketing
Christie’s
Stephanie Yu
Digital Marketing Manager
Babbel
Claudio Zibenberg
Media Manager
IBM
Michael Zung
Co-founder, CEO
Bloomist, Inc.
Sponsors
Title Sponsors
VIP Sponsors
Media Partner
Venue
Convene
117 West 46th Street
Between 6th & 7th Avenue
New York, NY 10017

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